AmericanGreetings.com and Boscov's Department Store Launch Free Online Greetings Service for Customers.Business Editors/Technology Writers CLEVELAND--(BUSINESS WIRE)--May 10, 2000 AmericanGreetings.com Will Build, Host and Manage Site as Part of Business-to-Business Initiative AmericanGreetings.com, a leading provider of online greetings and creative content, and a subsidiary of American Greetings American Greetings Corporation, Inc. NYSE: AM is the world's largest publicly-traded greeting card company. It is based in Cleveland, Ohio and sells paper greeting cards, electronic greeting cards, party products (such as wrapping papers and decorations), and electronic Corporation (NYSE NYSE See: New York Stock Exchange : AM), will become the exclusive provider of online greetings to Boscov's, a private, family owned department store company which currently operates stores in Pennsylvania, Delaware, New Jersey Delaware, New Jersey could refer to:
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and Maryland. This new relationship parallels the existing partnership between American Greetings Corporation and Boscov's in the "brick-and-mortar" world. The custom card site will include up to 2,500 greetings covering a broad range of categories. Boscov's decided to add greetings to its site as a way to reach out to its customer base. "At Boscov's we've always had a special relationship with our customers," said Boscov's vice chairman Kenneth Lakin. "We wanted to extend the ability to communicate with family and friends that we have promoted within our stores to our online presence. Because we've enjoyed a long history of success featuring American Greetings products within our stores, the AmericanGreetings.com brand was a natural choice for moving forward with online greetings. 'Online & in our Stores,' is how we like to put it." "We're committed to developing alliances with a wide variety of online companies," said Anne Everhart, senior vice president of marketing at AmericanGreetings.com. "That includes both new economy players such as America Online See AOL. and Yahoo!, and more traditional businesses such as Boscov's Department Store, which has long been such a valued partner in the retail world for American Greetings. All of these businesses recognize the value of creative communication tools as a brand enhancement, and the ability of AmericanGreetings.com to deliver great content that enhances their sites." Links to the greetings can be found in the navigation bar A set of buttons or graphic images typically in a row or column used as a central point that link you to major topic sections on a Web site. If the navigation bar is a single graphic image with multiple selections, it is known as an imagemap. See imagemap. at the bottom of all pages on the Boscov's Web site. Visitors can choose from a wide variety of cards for every conceivable holiday and special occasion. About AmericanGreetings.com AmericanGreetings.com is a leading provider of online greetings and creative content for the digital marketplace. Through distribution agreements with AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , Yahoo! and Lycos, AmericanGreetings.com (www.americangreetings.com and America Online keyword: AG) reaches 81 percent of all Web users. In addition, it is the only online greetings site offering interactive games and comics as well as free Web-based software for making customized paper greetings that are printable at home. With more than 14,000 high-quality interactive and printable greetings, licensed characters, invitations, games, Hi-Brow Comix com·ix pl.n. Comic books and comic strips, especially of the underground press: "the countercultural . . . comix of the sixties and early seventies, with their explicit criticism of American society" (TM) and contests, AmericanGreetings.com puts the fun and the feelings into communicating online. American Greetings Corporation is the world's largest publicly held creator, manufacturer and distributor of greeting cards See e-card. and social expression products. With headquarters in Cleveland, Ohio "Cleveland" redirects here. For the Cleveland metropolitan area, see . For other uses, see Cleveland (disambiguation). Cleveland is a city in the U.S. state of Ohio and the county seat of Cuyahoga County, the most populous county in the state. , American Greetings employs more than 21,000 associates around the world and has one of the largest creative studios in the world. For more information on the Company, visit our site on the World Wide Web at www.americangreetings.com. About Boscov's Boscov's is a private, family owned department store company which currently operates 34 stores in Pennsylvania, Delaware, New Jersey, New York and Maryland. All of the Company's stores are within an approximate 300-mile radius of the Company's headquarters and the central distribution center in Reading, Pennsylvania. Currently, the Company has 9,000 full- and part-time employees, excluding seasonal help. |
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