AmericanGreetings.com Selects Beyond Interactive as Its Interactive Agency of Record.Business Editors/High-tech Writers CLEVELAND and ANN ARBOR Ann Arbor, city (1990 pop. 109,592), seat of Washtenaw co., S Mich., on the Huron River; inc. 1851. It is a research and educational center, with a large number of government and industrial research and development firms, many in high-technology fields such as , Mich.--(BUSINESS WIRE)--June 6, 2000 Leading Interactive Agency to Focus On Converting AmericanGreeting.com's Traffic Into Repeat Users and Loyal Customers AmericanGreetings.com, the Web's fastest growing electronic greetings site - the company achieved a 2524 percent increase in unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. since April of 1999 - today named Beyond Interactive (www.gobeyond.com) as its interactive advertising agency of record. Under the agreement, the agency will manage online media, creative, permission marketing and customer loyalty programs for AmericanGreetings.com (AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. keyword: AG). The main charge will be to generate repeat usage and build brand loyalty among visitors that visit AmericanGreetings.com directly, or through their key portal partners-America Online, Yahoo and Lycos-who together reach 81 percent of all Web users. AmericanGreetings.com (www.americangreetings.com) is a subsidiary of American Greetings American Greetings Corporation, Inc. NYSE: AM is the world's largest publicly-traded greeting card company. It is based in Cleveland, Ohio and sells paper greeting cards, electronic greeting cards, party products (such as wrapping papers and decorations), and electronic Corporation (NYSE NYSE See: New York Stock Exchange :AM). The site has nearly eight million unique visitors a month and is consistently ranked as one of the top 20 sites (Nielsen//NetRatings April 2000). Beyond Interactive, Inc. is a leading global interactive advertising agency headquartered in Ann Arbor, Michigan  “Ann Arbor” redirects here. For other uses, see Ann Arbor (disambiguation). Ann Arbor is a city in the U.S. state of Michigan and the county seat of Washtenaw County. , and a Partner Company of Grey Global Group. "We're really about building on-line relationships," said Anne Everhart, Senior Vice President of Marketing and Communications, AmericanGreetings.com. "We're impressed with Beyond Interactive's enthusiasm and knowledge and its ability to reach consumers. We're confident that the agency can help us further build our relationships with customers." "This space is evolving from a slew of sites providing free online greetings into a few significant players providing a rich and very entertaining experience," said Jordan Berke, Director of Dialog Management for Beyond Interactive. "We believe that AmericanGreetings.com is best positioned to combine communications with entertainment, two key reasons users enjoy the Web. Our focus will be on increasing the share of greetings sent among AmericanGreetings.com's current users, while leveraging AmericanGreetings.com's strong distribution deals with America Online See AOL. , Yahoo and Lycos, to grow its overall market share of unique users," he said. About AmericanGreetings.com AmericanGreetings.com is the fastest growing and second largest provider of electronic greetings and a leading relationship service provider. Through partnerships with AOL, Yahoo! and Lycos, AmericanGreetings.com (America Online keyword: AG) reaches 81 percent of all Web users. In addition, it is the only online greetings site offering interactive games and comics as well as free Web-based software for making customized paper greetings that are printable at home. With more than 14,000 high-quality greetings, licensed characters, invitations, games and Hi-Brow Comix com·ix pl.n. Comic books and comic strips, especially of the underground press: "the countercultural . . . comix of the sixties and early seventies, with their explicit criticism of American society" (TM), AmericanGreetings.com puts the fun and the feelings into communicating online. American Greetings is the world's largest publicly held creator, manufacturer and distributor of greeting cards See e-card. and social expression products. Its staff of artists, designers and writers comprises one of the largest creative departments in the world and helps consumers "say it best" by supplying more than 15,000 greeting card designs to retail outlets in nearly every English-speaking country. The company markets greeting cards under the brand names American Greetings, Forget Me Not, Carlton Cards Carlton Cards Limited is the Canadian branch of American Greetings. Their lines of cards include Carlton, Gibson and Tender Thoughts. They also distribute the American Greetings line of cards in Canada. This is not to be confused with Carlton Cards Retail, Inc.. and Gibson Greetings. Business units include Balloon Zone, DateWorks calendars, Designers' Collection stationery, DesignWare party goods, GuildHouse candles, Learning Horizons educational products, Magnivision reading glasses, and Plus Mark seasonal gift-wrap and boxed greetings. American Greetings employs more than 21,000 associates around the world and drives more than $2 billion in annual sales. For more information on the company, visit http://www.americangreetings.com on the World Wide Web. About Beyond Interactive Beyond Interactive, http://www.GoBeyond.com, is an interactive marketing agency specializing in increasing its clients' online exposure and maximizing the lifetime value of their customer relationships. Services include campaign strategy, online media planning and buying, campaign management, reporting and optimization, ad-based creative development, and Dialog Management (formerly Permission Marketing). Based in Ann Arbor with U.S. offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden and global locations in London, Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. , Beijing and Guangzhou, China, and Mexico City, Chief Executive Officer Jonn Behrman founded Beyond Interactive in 1995. Billings have grown by at least 600% a year since the company's inception. In June 1999, the company became an Interactive Marketing Partner Company of Grey Global Group (formerly Grey Advertising). Beyond Interactive's clients include Oracle, ClassMates.com, kforce.com, iBelieve.com, GetConnected.com, and TheStream.com. The company is far along with expansion plans for offices in South America, Japan and Australia. |
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