AmericanGreetings.com Reports Record Growth and Traffic.Business Editors/High-tech Writers CLEVELAND--(BUSINESS WIRE)--May 25, 2000 The Fastest Growing Online Greetings Provider Logs 2,524 Percent Increase in Visitors; New CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Expands and Extends Business Strategy AmericanGreetings.com (AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Keyword: AG), a leading provider of electronic greetings and creative content, and a subsidiary of American Greetings American Greetings Corporation, Inc. NYSE: AM is the world's largest publicly-traded greeting card company. It is based in Cleveland, Ohio and sells paper greeting cards, electronic greeting cards, party products (such as wrapping papers and decorations), and electronic Corporation (NYSE NYSE See: New York Stock Exchange : AM), has surged ahead of its competitors in traffic growth during the past year, to become both the fastest growing and the second largest greetings site on the Web. Since April 1999, AmericanGreetings.com (www.americangreetings.com) has logged 2,524 percent increase in unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. , compared with a 13 percent increase for Bluemountainarts.com, and a 120 percent increase for Egreetings (Nielsen//NetRatings for April 2000). According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Media Metrix, from March 1999 to March 2000, AmericanGreetings.com had the second highest percentage increase in traffic among all Web sites. The rapid growth of AmericanGreetings.com has directly translated into a significant increase in market share. According to April 2000 Nielsen//NetRatings results, AmericanGreetings.com now holds a 25 percent share, to 42 percent share for Blue Mountain Arts, and 9 percent share for Egreetings. This growth illustrates the popularity of sending electronic greetings: 27.9 million households now send greetings online, according to The NPD NPD New Product Development NPD Nouveau Parti Démocratique (Canada) NPD Narcissistic Personality Disorder NPD Norwegian Petroleum Directorate NPD Nationaldemokratische Partei Deutschlands Group's Interactive Tracking Study (April 2000). AmericanGreetings.com has built the largest selection of electronic greeting cards See e-card. (14,000) on the Web, has nearly eight million unique visitors at home and three million unique visitors at work, and is consistently ranked as one of the top 20 Web sites (Nielsen//NetRatings April 2000). New CEO and Expanded Business Strategy Spearheaded by CEO Josef Mandelbaum, AmericanGreetings.com has secured strategic portal partnerships with America Online See AOL. , Yahoo! and Lycos to build the AmericanGreetings.com brand and drive traffic. Capitalizing on this momentum and growing leadership in the electronic greetings space, the company is expanding its reach to target potential business customers as well as consumers. AmericanGreetings.com was first to market with a customizable "e-card enablement" solution for Web sites who want to offer online greetings as a way to attract repeat visitors and create "stickiness". Last December, the company partnered with CBS-backed portal iWon.com, and electronic greetings are now one of the most popular features on the iWon site. "We are thrilled with our progress and growth this year and the consumer response has been overwhelming," said Mandelbaum. "Several factors contributed to our rapid growth. First, we have the largest and best selection of free electronic greetings, more than twice the number of our nearest competitor. Second, we have significantly expanded our reach through our exclusive partnership with AOL and its family of brands as well as Yahoo! and Lycos. And, we were first to market with our customized electronic greetings solution that targets other Web sites." About AmericanGreetings.com AmericanGreetings.com is the fastest growing and second largest provider of electronic greetings. Through exclusive partnerships with AOL, Yahoo! and Lycos, AmericanGreetings.com (America Online keyword: AG) reaches 81 percent of all Web users. In addition, it is the only online greetings site offering interactive games and comics as well as free Web-based software for making customized paper greetings that are printable print·a·ble adj. 1. Capable of being printed or of producing a print: printable negatives. 2. Fit for publication: printable language. at home. With more than 14,000 high-quality greetings, licensed characters, invitations, games and Hi-Brow Comix com·ix pl.n. Comic books and comic strips, especially of the underground press: "the countercultural . . . comix of the sixties and early seventies, with their explicit criticism of American society" (TM), AmericanGreetings.com puts the fun and the feelings into communicating online. American Greetings is the world's largest publicly held creator, manufacturer and distributor of greeting cards and social expression products. Its staff of artists, designers and writers comprises one of the largest creative departments in the world and helps consumers "say it best" by supplying more than 15,000 greeting card designs to retail outlets in nearly every English-speaking country. The company markets greeting cards under the brand names American Greetings, Forget Me Not, Carlton Cards Carlton Cards Limited is the Canadian branch of American Greetings. Their lines of cards include Carlton, Gibson and Tender Thoughts. They also distribute the American Greetings line of cards in Canada. This is not to be confused with Carlton Cards Retail, Inc.. and Gibson Greetings. Business units include Balloon Zone, DateWorks calendars, Designers' Collection stationery, DesignWare party goods, GuildHouse candles, Learning Horizons educational products, Magnivision reading glasses, and Plus Mark seasonal gift-wrap and boxed greetings. American Greetings employs more than 21,000 associates around the world and drives more than $2 billion in annual sales. For more information on the company, visit http://www.americangreetings.com on the World Wide Web. |
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