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AmericanGreetings.com Finds Internet Users Happy to "Hug" on the Internet; Popularity of Hug Card and Other Online Greetings Contradicts Stanford Study of "Internet Isolation".


Business/Technology Editors

CLEVELAND--(BUSINESS WIRE)--March 2, 2000

Can you get a hug online? Stanford Professor Norman Nie, who released a study last month warning that the Internet may be "the ultimate isolating technology" thinks not. "E-mail is a way to stay in touch, but you can't share a coffee or a beer with somebody on e-mail or give them a hug," Nie said. In fact, on National Hug Day, AmericanGreetings.com users sent more than 58,000 hugs over the Internet, making it the company's single most popular "Celebrate the Date" card thus far this year. AmericanGreetings.com (www.americangreetings.com and AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services.  keyword: AG) is a subsidiary of American Greetings American Greetings Corporation, Inc. NYSE: AM is the world's largest publicly-traded greeting card company. It is based in Cleveland, Ohio and sells paper greeting cards, electronic greeting cards, party products (such as wrapping papers and decorations), and electronic  Corporation (NYSE NYSE

See: New York Stock Exchange
: AM).

"Of course you can hug on the Internet," said Anne Everhart, senior vice president of marketing. "Free greetings like our National Hug Day card are a really fun way to keep in touch and build relationships online. When you send a card at AmericanGreetings.com you'll be joining an average of more than 2.6 million visitors per week since February, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Nielsen/NetRatings. It's easier now than ever to keep in touch creatively at our site."

Easy to Find the Perfect Hug

Now cards that send "virtual hugs" and convey a wide variety of thoughts and feelings are even easier to find. AmericanGreetings.com's new site design gives users easier access to more than 8,000 free online greetings, including Hi-Brow Comix com·ix  
pl.n.
Comic books and comic strips, especially of the underground press: "the countercultural . . . comix of the sixties and early seventies, with their explicit criticism of American society" 
(tm) -- a colorful and exclusive collection of wacky free cartoons, games and entertaining features. Additionally, the site offers a newly enhanced navigation that allows users to reach relevant content quickly. The ability to provide and replenish this depth and breadth of content is made possible by the company's exclusive in-house creative studio and its access to American Greetings Corporation's popular proprietary and licensed characters.

The redesigned site also enables visitors to send one greeting to multiple recipients at the same time -- keeping a circle of friends or family in the loop every day. In addition, AmericanGreetings.com offers thousands of free Create & Print greetings that users can personalize and print at home on a color printer A printer that prints in color using three (CMY) or four (CMYK) colors of ink, toner or dye. Four color ribbons have been used in dot matrix printers, but these are rare today. See color laser printer and printer.  -- without the need for software.

Send Greetings from All Over the Web

Keeping in touch with colorful and fun greetings has never been easier. Building on its distribution deals with America Online See AOL.  Inc., Yahoo! Inc., and Lycos Inc., AmericanGreetings.com has launched a business-to-business effort to make its greetings content available through many other non-competitive Web sites. In February, Americangreetings.com launched this new successful business-to-business initiative on iWon.com, another leading destination portal.

Send a Gift with that Hug

In addition to a large selection of free online greetings, AmericanGreetings.com is rapidly developing a comprehensive shopping and gift area to serve as a "one-stop shop One-Stop Shop

A company or a location that offers a multitude of services to a client or a customer. The idea is to provide convenient and efficient service and also to create the opportunity for the company to sell more products to clients and customers.
" for users' gift and personal communications needs. Partnerships with online gift currency Flooz.com and GiftCertificates.com enable consumers to send "virtual gifts" along with online greetings, and partnerships with RedEnvelope.com, Wine.com, Harry & David and other retailers give users a wide variety of heartwarming heart·warm·ing or heart-warm·ing  
adj.
1. Causing gladness and pleasure.

2. Eliciting sympathy and tender feelings: a heartwarming tale.

Adj. 1.
 gift options.

About AmericanGreetings.com

AmericanGreetings.com is the leading provider of online greetings and creative content for the digital marketplace. The company's Web site at www.americangreetings.com and America Online (keyword: AG) features more than 8,000 free online greetings, as well as printable greetings, Hi-Brow Comix and more. With seven retail software titles distributed nationwide, the company is also a leading brand in the print creativity software category through its alliance with a unit of The Learning Company.

AmericanGreetings.com is a subsidiary of American Greetings Corporation, the world's largest publicly held creator, manufacturer and distributor of greeting cards See e-card.  and social expression products. With headquarters in Cleveland, Ohio "Cleveland" redirects here. For the Cleveland metropolitan area, see . For other uses, see Cleveland (disambiguation).
Cleveland is a city in the U.S. state of Ohio and the county seat of Cuyahoga County, the most populous county in the state.
, American Greetings has one of the largest creative studios in the world. For more information, visit our site on the World Wide Web at www.americangreetings.com.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 2, 2000
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