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American sunglasses company launches its collection in Mumbai.


Byline: ANI

Mumbai, Apr 12 (ANI): Models sashayed on the ramp at a fashion show in Mumbai to showcase fashionable and trendy eyewear of sunglasses sunglasses  A tinted pair of glasses used to ↓ light arriving at the eye, which are labeled according to the amount of UV light blocked; nonprescription glasses are classified according to use and amount of UV radiation blocked

Sunglasses
, incidentally designed and made by a US-based company.

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the manufacturer, Maui Jim brand is the Numero Uno nu·me·ro u·no  
n. Slang
1. One that is first in rank, order, or importance.

2. One's own interests; oneself.

adj.
Number one.
 in the segment of sunglasses in the US.

The collection launched at this fashion show, held here last evening, had a combination polarised lens technology with sunglasses shapes designed to appeal to consumers in India.

Famous models walked the ramp wearing Hawaiian wear and sported the sunglasses.

Indeed, they even performed the traditional Hawaiian dance as if bitten by the vibrant music of the Pacific islands.

Martin Jin Van Eerde, international marketing manager of Maui Jim said that the technical qualities of this eye wear is very good.

"Wearing a Maui Jim is like changing from a 1 mega pixel camera to a 10 mega pixel camera. The quality difference is huge," said Martin Jin Van Eerde.

Eye to eye with fashion, sunglass sun·glass  
n.
1. A convex lens used to focus the sun's rays and produce heat, especially for ignition.

2. sunglasses Eyeglasses with tinted or polarizing lenses to protect the eyes from the sun's glare.
 manufacturing companies are now looking towards India for expanding their market vision as India is emerging as a global market. (ANI)

Copyright 2009 Asian News International The Asian News International (ANI) agency provides multimedia news to China and 50 bureaus in India. It covers virtually all of South Asia since its foundation and presently claims, on its official website, to be the leading South Asia-wide news agency.  (ANI) - All Rights Reserved.

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Publication:Asian News International
Date:Apr 12, 2009
Words:205
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