American Water Star Inc. Teams up with Showit Inc.Business Editors LAS VEGAS--(BUSINESS WIRE)--Dec. 10, 2003 American Water Star Inc. (OTCBB OTCBB See OTC Bulletin Board (OTCBB). : AMWS AMWS Annual Mean Wind Speed AMWS Assault Maneuver Weapon System (Xenosaga game) AMWS Advanced Missile Warning System AMWS Agile Multi-Role Weapon System ) has awarded a contract to Showit Inc., for all In Store Demo Programs, Promotional Distribution, Survey, New Store Set-ups, Product Resets, Road Show Programs and Special Event Promotions. Showit Inc., is an Event and Product Demonstration company, familiar with increasing market awareness through sampling and education. The contract includes incorporating product sampling with incentive programs and product-related point-of-sale materials, consistent with the American Water Star beverage line of no- and low-carb, sugar-free, vitamin- fortified fortified (fôrt  ´fīd),adj containing additives more potent than the principal ingredient. products. The comprehensive demonstration program ensures heightened consumer awareness with on-site sampling and education, a necessary and successful tool in today's market. In lieu of slotting, manufacturers are increasingly requiring/requesting weekly to monthly In-store Demo programs to highlight new products. In-store Demo programs have become a primary sales incentive Noun 1. sales incentive - remuneration offered to a salesperson for exceeding some predetermined sales goal bonus, incentive - an additional payment (or other remuneration) to employees as a means of increasing output in today's marketplace. "Showit Inc. has an excellent reputation in product and event promotion. We were very pleased with their presentation, the upbeat attitude and professional demeanor of their staff, and look forward to realizing not only greater national consumer awareness with their company but satisfying the vendor requirements of our customers," said Jerry Ludeman, vice president of American Water Star. "We know that having the public sample new products is a successful way to achieve customer awareness. Consumers enjoy sampling new products before they commit their money. Our comprehensive 'try before you buy' program encourages the consumer to become familiar with the product and educates the consumer with the healthy choice of beverages available to them," said Caroline Richards, event director of Showit Inc. "We look forward to a long and productive relationship with American Water Star and introducing the public to their delicious beverages." About American Water Star Inc. American Water Star Inc. ("AMWS") is a publicly traded company publicly traded company A company whose shares of common stock are held by the public and are available for purchase by investors. The shares of publicly traded firms are bought and sold on the organized exchanges or in the over-the-counter market. and is engaged in the beverage bottling industry. Its product brands are both licensed and developed in-house, and bottled in strategic locations throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . AMWS' beverage products are sold by the truckload, principally to distributors, who sell to retail stores, corner grocery stores, convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence. , schools and other outlets. At AMWS, we believe our great-tasting, new zero sugar, zero calorie flavored water beverages have positioned us to capture a large share of the market for healthy flavored waters. Our products include: Hawaiian Tropic Hawaiian Tropic is a brand of suntan lotion sold around the world, but more widely available in the United States. It is a competitor to Coppertone. Brand History The Company was founded by Ron Rice in 1969. -- our latest product featuring a sugar-free, no carbonation, caffeine-free, sodium-free tropical drink. Hawaiian Tropic flavors include Strawberry Kiwi, Kiwi-Lemon Lime, Orange Guava guava (gwä`və), small evergreen tree or shrub of the genus Psidium of the family Myrtaceae (myrtle family), native to tropical America and grown elsewhere for its ornamental flowers and edible fruit. and Pineapple Grapefruit. For the grade school age children we are introducing Geyser geyser (gī`zər) [Icel.], hot spring from which water and steam are ejected periodically to heights ranging from a few to several hundred feet. Sport and Aqua Fresca Sport -- our new non-sugared, 0 calorie, 0 carbohydrates, 0 sodium, vitamin- and mineral-enriched, fruit-flavored beverage brand. Our other premium beverages include: Geyser Fruit Beverages -- our line of eight different fruit-flavored waters which have proven to be popular with consumers; and Geyser Fruta -- our Latin line of seven different fruit-flavored beverages. Statements herein express management's beliefs and expectations regarding future performance and are forward looking and involve risks and uncertainties, including, but not limited to, the ability to negotiate outstanding prior debts of acquired companies; properly identify acquisition partners; adequately perform due diligence Research; analysis; your homework. This term has caught on in all industries, because it sounds so "wired." Who would want to do analysis or research when they can do due diligence. See wired. ; manage and integrate acquired businesses; raise working capital and secure other financing; respond to competition and rapidly changing technology; deal with market and stock price fluctuations; and other risks. These risks are and will be detailed, from time to time, in AMWS' Securities and Exchange Commission filings, including Form 10-KSB for the year ended Dec. 31, 2002, and subsequent Forms 10-QSB and 8-K. Actual results may differ materially from management's expectations. |
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