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American Water Star Announces Drink Smart School Tour.


Business Editors

LAS VEGAS--(BUSINESS WIRE)--Feb. 5, 2004

American Water Star Inc. (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
: AMWS AMWS Annual Mean Wind Speed
AMWS Assault Maneuver Weapon System (Xenosaga game)
AMWS Advanced Missile Warning System
AMWS Agile Multi-Role Weapon System
), a publicly traded company publicly traded company

A company whose shares of common stock are held by the public and are available for purchase by investors. The shares of publicly traded firms are bought and sold on the organized exchanges or in the over-the-counter market.
 located in Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. , has launched their Drink Smart School Tour in the southwestern United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . American Water Star Inc. has contracted professional athletes to make appearances at schools, performing taste tests with Geyser geyser (gī`zər) [Icel.], hot spring from which water and steam are ejected periodically to heights ranging from a few to several hundred feet.  Sport sugar-free, calorie-free and carb-free beverage as well as their sugar-free Hawaiian Tropic Hawaiian Tropic is a brand of suntan lotion sold around the world, but more widely available in the United States. It is a competitor to Coppertone. Brand History
The Company was founded by Ron Rice in 1969.
 line with the students. Schools in states that are banning sugar-laden beverages are excited to promote a lunchtime presentation of American Water Star's award-winning lineup of beverages and have encouraged bringing a young athlete on campus that the kids will relate to.

"Having a professional athlete representing our product, especially professional skateboarders, surfers and snowboarders, has been a home run for the products. The kids love the taste and hearing from one of their peers that drinking smart is important, and to just say no to soda enforces what the schools are trying to accomplish. At this point we are booked solid with appearances and have had to expand our staff on the tour to accommodate the requests. We have also expanded our distributor base because every school district has a distributor of choice. The school requests that the distributors carry our beverages for their students," said Jerry Ludeman, executive vice president of American Water Star.

"Our decision to take a responsible approach in our marketing to the schools was an easy task, especially with numerous news stories blaming marketing for making our kids 'fat,'" explained Roger Mohlman, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of American Water Star Inc. "I feel when you have a product that targets kids, the responsibility starts with the manufacturer and then with parents and ultimately with the child if they are mature enough to make sensible choices. Our children have been programmed by soft drink manufacturers that it's cool to drink sodas and colorful sugary sport drinks and the problem is compounded with the fast food outlets offering to super-size for pennies. Fruit juice companies market that they are healthy, unfortunately for them; medical experts no longer agree that fruit juices are healthy. In fact, most medical experts say that fruit juices are nothing more than sugar and water. In a perfect world, kids would be satisfied drinking plain water but that's not the case. A flavored non-carbonated beverage that offers kids something that tastes sweet and is full of flavor with no artificial color, no sugar and no carbs is a healthy way to hydrate hydrate (hī`drāt), chemical compound that contains water. A common hydrate is the familiar blue vitriol, a crystalline form of cupric sulfate. Chemically, it is cupric sulfate pentahydrate, CuSO4·5H2O.  and satisfy their palate. That's where we fill the void."

About American Water Star Inc.

American Water Star Inc. ("AMWS") is a publicly traded company, and is engaged in the beverage bottling industry. Its product brands are both licensed and developed in-house, and bottled in strategic locations throughout the United States. AMWS' beverage products are sold by the truckload, principally to distributors, who sell to retail stores, corner grocery stores, convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence. , schools and other outlets.

At AMWS, we believe our great-tasting, new zero-sugar, zero-calorie flavored water beverages have positioned us to capture a large share of the market for healthy flavored waters. Our products include: Hawaiian Tropic -- our latest product featuring a sugar-free, no carbonation, caffeine-free, sodium-free tropical drink. Hawaiian Tropic flavors include Strawberry Kiwi, Kiwi-Lemon Lime, Orange Guava guava (gwä`və), small evergreen tree or shrub of the genus Psidium of the family Myrtaceae (myrtle family), native to tropical America and grown elsewhere for its ornamental flowers and edible fruit.  and Pineapple Grapefruit. For the grade school age children we are introducing Geyser Sport and Aqua Fresca Sport -- our new non-sugared, 0 calorie, 0 carbohydrates, 0 sodium, vitamin- and mineral-enriched, fruit-flavored beverage brand. Our other premium beverages include Geyser Fruit Beverages -- our line of eight different fruit-flavored waters which have proven to be popular with consumers, and Geyser Fruta -- our Latin line of seven different fruit-flavored beverages.

Statements herein express management's beliefs and expectations regarding future performance and are forward looking and involve risks and uncertainties, including, but not limited to, the ability to negotiate outstanding prior debts of acquired companies; properly identify acquisition partners; adequately perform due diligence Research; analysis; your homework. This term has caught on in all industries, because it sounds so "wired." Who would want to do analysis or research when they can do due diligence. See wired. ; manage and integrate acquired businesses; raise working capital and secure other financing; respond to competition and rapidly changing technology; deal with market and stock price fluctuations; and other risks. These risks are and will be detailed, from time to time, in AMWS' Securities and Exchange Commission filings, including Form 10-KSB for the year ended Dec. 31, 2002, and subsequent Forms 10-QSB and 8-K. Actual results may differ materially from management's expectations.
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Publication:Business Wire
Geographic Code:1USA
Date:Feb 5, 2004
Words:723
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