American Urban Radio Networks teams with Brand Champs for Brand Connection Workshop series.Entertainment Editors/Lifestyle Editors/Business Editors/Travel Writers Developing Relationships between brands and African Americans African American Multiculture A person having origins in any of the black racial groups of Africa. See Race. NEW YORK--(BUSINESS WIRE)--June 1, 2004 Latest in workshop series "Developing Relationships between brands and African Americans" scheduled for June 8, 2004 American Urban Radio Networks American Urban Radio Networks is the result of a merger between the National Black Network, founded by Unity Broadcasting in 1973, and the Sheridan Broadcasting Network, founded in 1972 as the Mutual Black Network. The merger took place in the late 1980s. and Brand Champs CHAMPS Capitol Hill Association of Merchants and Professionals CHAMPS CHemometrics Applied to Metabonomics Proteomics and SAR CHAMPS Cleanliness-Hospitality-Accuracy-Maintenance-Product-Service CHAMPS Characteristics of Hardware Assemblies & Mission-build Planning System are co-sponsoring the next workshop in the Brand Connection Workshop series, "Developing Relationships between brands and African Americans", scheduled for June 8, 2004 in Morristown, New Jersey Morristown is a town in Morris County, New Jersey, United States. As of the United States 2000 Census, the town population was 18,544. Its estimated population in 2004 was 18,842. It is the county seat of Morris CountyGR6. . "African Americans are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. brands that engage them through their senses and emotions", states Fran Lytle, Principal for Brand Champs and workshop moderator moderator - A person, or small group of people, who manages a moderated mailing list or Usenet newsgroup. Moderators are responsible for determining which email submissions are passed on to the list or newsgroup. ," and want to forge relationships that fit into their lives - brands that tap into their aspirational drives." African Americans represent 36 million consumers with $688 billion of purchasing power Purchasing Power 1. The value of a currency expressed in terms of the amount of goods or services that one unit of money can buy. Purchasing power is important because, all else being equal, inflation decreases the amount of goods or services you'd be able to purchase. 2. . This segment of the population will grow faster than the average U.S. population over the next 5 years and grow to an $850 billion consumer market by 2007. This workshop will share insights about creating, strengthening and protecting the relationships that define this powerful market segment and how radio and promotions are the most effective media in connecting with African Americans. "We have been connecting brands to Urban America for the past 30 years", declares Jay Williams, President of American Urban Radio Networks, "better than any other media because we have developed a culturally relevant dialogue with them." Relevant examples of brands that have succeeded, and some who have not, will be shared and discussed with participants. There is no charge to attend this workshop that is aimed at marketing, brand, advertising and media professionals, as well as entertainment providers. Fran Lytle and Jay Williams will lead an interactive discussion of the essential aspects of marketing to African Americans - messaging, media and promotions - requiring an elevated level of behavioral and cultural awareness. REGISTRATION INFORMATION Those interested in attending, or would like additional information, can send an email to info@brandchamps or call 732-356-7035 that provides their name and title, company and brand names, and contact information. Upon receipt and acceptance, a registration package will be sent to them. Seating is limited. ABOUT THE HOSTS Brand Champs is a premier brand strategy and consumer behaviorist Behaviorist 1. One who accepts or assumes the theory of behaviorism (behavioral finance in investing.) 2. A psychologist who subscribes to behaviorism. Notes: When it comes to investing, people may not be as rational as they think. group. They lead brands, as well as entertainment providers, in developing strong relevant cultural connections between brands and people. Brand Champs specializes in developing marketing programs that are socially and culturally consistent with people's belief systems and subsequent behavior. American Urban Radio Networks is the only African American owned network radio company in the U.S. It is the largest broadcast network reaching Urban America. Through four programming networks and one promotion network, American Urban Radio Networks reaches more African Americans than any other medium in America and produces more urban programming that all other broadcasting companies Noun 1. broadcasting company - a company that manages tv or radio stations company - an institution created to conduct business; "he only invests in large well-established companies"; "he started the company in his garage" combined. |
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