American Technology Corp. and eSOUNDideas Inc. Select Worldwide Leader Americhip Inc. as Exclusive HSS Distributor to Point-of-Purchase Market.Business Editors & High-Tech Writers SAN DIEGO--(BUSINESS WIRE)--March 27, 2001 American Technology Corp. (Nasdaq:ATCO ATCO Air Traffic Control Officer ATCO Association of Transport Coordinating Officers (UK) ATCO Air Tanker/Fixed Wing Coordinator ATCO Aviation Transportation Coordination Office ATCO Air Taxi and Commercial Operator ) today announced that eSOUNDideas Inc., a HyperSonic hy·per·son·ic adj. Of, relating to, or capable of speed equal to or exceeding five times the speed of sound. hy (TM) Sound (HSS HSS Humanities and Social Sciences HSS High Speed Steel HSS Home Subscriber Server (3GPP) HSS Hospital for Special Surgery (New York, NY, USA) HSS Hospital for Special Surgery HSS History of Science Society (TM)) Licensee and business development partner, has entered into an exclusive agreement with Americhip Inc., wherein Americhip will develop, market and distribute mass-produced point-of-purchase products and services utilizing ATC's HSS technology. Americhip Inc. is a world leader of audio and dimensional print, point-of-purchase, promotional and corporate premium products that influence the buying decision at various points of retail sale. Doug Paschall, co-founder of eSOUNDideas Inc., stated, "Americhip Inc. is the worldwide leader in the use of sound and Audio Logos(TM) within the point-of-purchase market and has the management expertise, resources and reputation to successfully launch HSS into this important commercial market segment. Several Fortune 500 companies are recognizing the value of projecting their audio trademarks and advertising messages via HSS. Americhip is the perfect choice to promote and distribute HSS for this application due to their established relationships with marketing groups in these major international corporations." Terry Conrad, president of ATC ATC Air Traffic Control ATC Average Total Cost ATC Certified Athletic Trainer ATC At the Center (Hartford, Maine retreat center) ATC Applied Technology Council ATC All Things Considered , stated, "We are fast-tracking development of an HSS system that will store, amplify and emit pre-recorded audio clips in a point-of-purchase device for Americhip's major accounts. The successful penetration of HSS into this broad market will provide an attractive revenue platform and a great vehicle to introduce this revolutionary technology to consumers and the general public." Tim Clegg, president of Americhip Inc., stated, "Americhip is in the business of audio content management, including assisting Fortune 500 companies in creating and managing their Audio Logos. With this agreement, Americhip can offer customers a full spectrum of sound delivery systems to present their audio content: from the advertising and marketing microchip applications straight through to beaming sound across 100 feet at the point of sale. We are very pleased about combining our Audio Logo corporate marketing program with ATC's exciting HSS technology to reach consumers in a brand new way." HyperSonic Sound (HSS) Technology, developed in the laboratories of American Technology Corp. in San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. , is a revolutionary sound reproduction system. The most important quality of HSS is the ability to direct or focus sound into a tight beam, similar to the beam of light from a flashlight. Not since the development of the "cone" loudspeaker loudspeaker or speaker, device used to convert electrical energy into sound. It consists essentially of a thin flexible sheet called a diaphragm that is made to vibrate by an electric signal from an amplifier. more than 75 years ago has any technology provided such a significant departure from conventional speakers and such a remarkable approach to the reproduction of sound. About Americhip Inc. Americhip is the worldwide leader of high-impact, point-of-purchase, promotional and corporate premium products that influence the buying decision at the various points of sale. Our audio/visual products, publishing products, animated and dimensional innovations get noticed to increase brand awareness, product loyalty, logo recognition and most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent" above all, most especially , sales. Americhip is the pioneer of the Audio Logo(TM) where audio themes from television and radio campaigns are carried through to more traditional advertising mediums such as POP, magazine inserts, direct mail and promotional products. Customers will not only see but hear the marketing message to further imprint branding. Americhip operates from its international corporate headquarters and 30,000 square foot warehouse/fulfillment center in Torrance, Calif. Americhip has sales offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Florida and Germany, as well as overseeing manufacturing facilities in Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. and China. For more information on the company and its products and services visit our Web site at www.americhip.com About eSOUNDideas Inc. eSOUNDideas Inc., based in Laguna Beach Laguna Beach (ləg  `nə), city (1990 pop. 23,170), Orange co., S Calif., on the Pacific coast; founded 1887, inc. 1927. , Calif., and formed in 1998, markets to leaders in the Trade Show, Exhibit, Event and Point-of-Purchase industries, unique audio technologies and applications for integration into products and services. About American Technology Corp. American Technology Corp. is shaping the future of sound by developing and licensing its technology and intellectual property portfolio which includes: the award-winning HSS(TM) (HyperSonic(TM) Sound) and StratifiedField(TM) Technologies; NeoPlanar(TM); PureBass(TM) and Magnified Force(TM) Sub-Woofer Technologies; and FM Sounds(TM) consumer radio products. The company is establishing a strong portfolio of patents, trademarks and know-how including over 100 U.S. and foreign patents and patent filings to date. For more information on the company and its technologies and products please visit our Web site at www.atcsd.com. Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. statement under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995: Except for historical information contained here, the matters discussed in this news release contain forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. which involve risks and uncertainties, including the timely availability and acceptance of new products, the impact of competitive products and pricing, the management of growth, and other risks detailed from time to time in the company's filings with the Securities and Exchange Commission. |
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