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American Technology Corp. Signs Licensing Agreement With SOUNDIDEAS for HyperSonic Sound Technology.


Business Editors/High-Tech Writers

SAN DIEGO--(BUSINESS WIRE)--Oct. 5, 2000

American Technology Corp. (Nasdaq:ATCO ATCO Air Traffic Control Officer
ATCO Association of Transport Coordinating Officers (UK)
ATCO Air Tanker/Fixed Wing Coordinator
ATCO Aviation Transportation Coordination Office
ATCO Air Taxi and Commercial Operator
) today announced that it has signed a licensing agreement for its HyperSonic hy·per·son·ic  
adj.
Of, relating to, or capable of speed equal to or exceeding five times the speed of sound.



hy
 Sound (HSS HSS Humanities and Social Sciences
HSS High Speed Steel
HSS Home Subscriber Server (3GPP)
HSS Hospital for Special Surgery (New York, NY, USA)
HSS Hospital for Special Surgery
HSS History of Science Society
(TM)) technology with SOUNDIDEAS, a Southern California-based company, to develop and market specific products and services utilizing HSS technology for use within the Trade Show, Exhibit, Event, and Point-of-Purchase markets.

"Over the past two years, SOUNDIDEAS has identified and actively engaged recognized leaders within each of our target markets, focusing on how HSS, with its unique audio qualities, will forever change the way sound is incorporated in their products and services," said Doug Paschall, co-founder of SOUNDIDEAS. "Following a successful evaluation of ATC's recently completed digital version of HSS, we anticipate the demand from our client base to be immediate and significant."

Terry Conrad, president of ATC ATC Air Traffic Control
ATC Average Total Cost
ATC Certified Athletic Trainer
ATC At the Center (Hartford, Maine retreat center)
ATC Applied Technology Council
ATC All Things Considered
, stated, "This is the first step in bringing HSS technology to the world stage. We are very pleased to have SOUNDIDEAS as a licensee of HSS and working with us to begin its commercialization in specific multi-billion dollar markets. We will be working closely with SOUNDIDEAS to implement HSS in specific customer applications for which it is ideally suited."

ATC's Vice President of Sales, Marketing, and Business Development Bob Todrank, added, "SOUNDIDEAS' business model is very focused and we expect they will successfully penetrate markets offering tremendous opportunities for HSS. SOUNDIDEAS offers ATC the first of many expected introductions of HSS to the general public on a broad commercial basis."

HyperSonic(TM) (HSS(TM)) Sound Technology, developed in the laboratories of American Technology Corp. in San Diego, is a revolutionary sound reproduction system. The most important quality of HSS(TM) is the ability to direct or focus sound into a tight beam, similar to the beam of light from a flashlight. Not since the development of the "cone" loudspeaker more than 75 years ago has any technology provided such a significant departure from conventional speakers and such a remarkable approach to the reproduction of sound.

About SOUNDIDEAS

SOUNDIDEAS, based in Laguna Beach, Calif., and formed in 1998, markets to leaders in the Trade Show, Exhibit, Event, and Point-of-Purchase industries, unique audio technologies and applications for integration into products and services.

About American Technology Corp.

American Technology is shaping the future of sound by developing and licensing its patented and patents-pending technology portfolio which includes: the award-winning HSS(TM) (HyperSonic(TM) Sound Technology); SFT SFT Statens Forurensningstilsyn (Norwegian Pollution Control Authority)
SFT System Fault Tolerance
SFT Shaft
SFT Secure File Transfer
SFT School Food Trust (UK)
SFT Societe Francaise des Traducteurs
(TM) (Stratified stratified /strat·i·fied/ (strat´i-fid) formed or arranged in layers.

strat·i·fied
adj.
Arranged in the form of layers or strata.
 Field(TM) Technology); PMT See photomultiplier tube. (TM) (Planar Magnetic(TM) Technology); MFW MFW Main Feedwater
MFW Mid Florida Wrestling
MFW Media Firewall
MFW Medical Women's Federation
MFW Mannell Flower Waples (Sydney, Australia. Grunge-Jazz band) 
(TM) (Magnified Force(TM) Woofer (jargon) woofer - (University of Waterloo) Some varieties of wide paper for printers have a perforation 8.5 inches from the left margin that allows the 3.5 inch excess on the right-hand side to be torn off when the print format is 80 columns or less wide. ); PureBass(TM) Sub-Woofer Technology; and FM Sounds(TM) consumer radio products. For more information on the company and its technologies and products visit our Web site at www.atcsd.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995: Except for historical information contained here, the matters discussed in this news release contain forward-looking statements which involve risks and uncertainties, including the timely availability and acceptance of new products, the impact of competitive products and pricing, the management of growth, and other risks detailed from time to time in the company's filings with the Securities and Exchange Commission.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Oct 5, 2000
Words:518
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