American Technologies Group Inc. Announces Infomercial to be Test-Marketed in Late October.

MONROVIA, Calif.--(BUSINESS WIRE)--Sept. 19, 2000

American Technologies Group Inc. (ATG) (OTCBB:ATEG) Tuesday announced that the infomercial being produced for its flagship product, The Force(R), is more than 50 percent complete, and should be done and ready for test marketing in late October.

Lawrence. J. Brady, chairman and CEO of ATG, said, "The infomercial is one of the most important components of our domestic and international marketing strategy and a critical component in making The Force a household word."

Terry Finn, president of In-Finn-Ity Direct, said: "The production of the infomercial for The Force is running smoothly and we anticipate completion in mid-October. It's easy to create an infomercial when a product works this well. Most importantly to us is the fact that our taping and shooting of the various tests on the product have all reaffirmed how effective it is.

"We believe this is a great product which will be widely accepted by our viewers. We have had a great experience in dealing with the executives at ATG. Once we have completed the test marketing, we will work with ATG's executives to plan out the scheduling and geographical coverage of the infomercial. It is exciting to be part of the full plan they have for the massive worldwide distribution of the Force."

In-Finn-Ity Direct's Web site can be found at http://www.infinnitydirect.com

Brady added: "It is of no small importance that In-Finn-Ity Direct has been following the actual performance of the product and is impressed with the results. In-Finn-Ity's affirmation of The Force is extremely valuable to us since they are very experienced in knowing what products will be likely to gain wide acceptance. The Force is one of those products."

As part of the overall marketing strategy in getting The Force into the retail market, the company also announced that it has entered into a contract with Marketing and Promotion Inc. (MarkProm) of Dallas to act as manufacturer's representative for The Force. MarkProm is a well-established company operating in various Southern and Southwestern states.

Walter Pletz, president of MarkProm, said: "We have been speaking to ATG for some time now, and it is our strong belief that the only thing needed to give us the ability to get The Force onto the retail shelves of America is a strong product information and identification program. The infomercial being produced by In-Finn-Ity Direct will accomplish just that.

"It will give us the tool we need to establish wide distribution and acceptance of The Force in the retail marketplace. We will be working with other companies similar to our own in blanketing the United States with The Force." MarkProm's Web site can be found at http://www.markprom.com.

Brady also announced that: "ATG is negotiating with several other entities to provide international exposure for The Force using the In-Finn-Ity produced infomercial in certain strategically selected world markets. There are many places around the world in which direct television marketing is a primary means of gaining recognition and acceptance of new, innovative products.

"The U.S. is not alone in this regard. We intend to make The Force known, accepted and used by a large portion of the Earth's consuming public. The infomercial is the linchpin in this strategy."

Included in this release are forward-looking statements which the company believes are within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Although the company believes the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations reflected in such forward-looking statements will prove to be correct. The company's actual results could differ materially from those anticipated in the forward-looking statements as a result of certain factors including sales levels, distribution and competition trends and other market factors.