American Technologies Group Announces Preliminary Results of Infomercial Media Test.

Business Editors

MONROVIA, Calif.--(BUSINESS WIRE)--Dec. 21, 2000

American Technologies Group Inc. (ATG) (OTCBB:ATEG) today announced the successful initial test media airing of its infomercial for The Force(R).

The company stated that the purpose of the test was to make several determinations:

-- What are the proper markets for the product in terms of geography,
demographics and type of TV/cable stations;

-- What, if any, is the price sensitivity of the product;

-- What additional offers and upsells are appropriate;

-- How much, if any, post-broadcast ordering occurs, both by telephone and by
mail.

Lawrence J. Brady, chairman and CEO of ATG, said, "The data received from the airings are what are termed raw data. It is the analysis of the data by media and marketing experts working with ATG that produces useable information. The raw data demonstrate that the test was a success.

"We see obvious differences in response from different geographic and demographic markets and the data confirm price sensitivity. Additionally, we will be able to determine what extra offers and upsells should increase the response."

Brady continued, "Early in January the company, along with In-finn-ity Direct and the media company, will create and finalize plans for use of the infomercial. These plans may include additional test airings based on the narrowed and refined focus resulting from the initial test.

"Additionally, the plans include the movement of product to the retail shelves of America by a major manufacturers' representative. This, as I have stated before, is the main reason for airing the infomercial at all. I will keep shareholders informed of the plans and progress in this matter."