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American Tank & Fabricating Receives Award From International Software Company for Exceptional Use of Customer Relationship Management Software.


Business Editors/High-Tech Writers

INDIANAPOLIS--(BUSINESS WIRE)--April 25, 2003

Made2Manage Customer Relationship Management Suite Empowers

American Tank's Sales Force With Real-Time Customer Data

Made2Manage Systems Inc. (Nasdaq:MTMS MTMS Medication Therapy Management Services
MTMS Methyltrimethoxysilane
MTMS Munitions Transportation Management System (USTRANSCOM)
MTMS Mathematics Teaching in Middle School
MTMS Maritime Tactical Message System
), a leading provider of enterprise software for small and midsize manufacturers and distributors with revenues of less than $250 million, announced today that American Tank & Fabricating, based in Cleveland, Ohio "Cleveland" redirects here. For the Cleveland metropolitan area, see . For other uses, see Cleveland (disambiguation).
Cleveland is a city in the U.S. state of Ohio and the county seat of Cuyahoga County, the most populous county in the state.
, has received Made2Manage Systems' 2003 Summit Award for Best Use of an Individual Made2Manage Application. American Tank received the award for its work with Made2Manage Customer Relationship Management (M2M M2M Machine-to-Machine (communication, mainly mobile)
M2M Minutes to Midnight (Linkin Park album)
M2M Mobile to Mobile (cellular phone)
M2M Member-to-Member
M2M Month to Month
(TM) CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ), which the company implemented in January 2002.

The Best Use of an Individual Made2Manage Application award celebrates specific applications within the Made2Manage(R) Enterprise Business System product suite and demonstrates the positive impact they have on the business-critical goals of manufacturing operations Manufacturing operations concern the operation of a facility, as opposed to maintenance, supply and distribution, health, and safety, emergency response, human resources, security, information technology and other infrastructural support organizations. . Award recipients show significant business improvements as a result of implementing one of the following Made2Manage applications: Enterprise Resource Planning See ERP.

(application, business) Enterprise Resource Planning - (ERP) Any software system designed to support and automate the business processes of medium and large businesses.
 (M2M ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. ), Supply Chain Management (M2M SCM (1) (Software Configuration Management, Source Code Management) See configuration management.

(2) See supply chain management.
), Customer Relationship Management (M2M CRM), Business Intelligence (M2M BI), Business Collaboration (M2M VIP), or Business-to-Business Enterprise Integration (M2M Link).

"American Tank & Fabricating has been a Made2Manage customer since 2001 and was one of the earliest adopters of the M2M CRM suite," said Dave Wortman, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Made2Manage Systems. "I am pleased to celebrate the result of this forward-thinking decision with the 2003 Summit Awards. The American Tank team had the keen insight to realize how M2M CRM could greatly impact the company's future return on investment in terms of greater productivity, efficiencies, and increased sales opportunities."

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Christopher Smith For other persons named Chris Smith, see Chris Smith (disambiguation).

Christopher Smith (1984, Bradford, West Yorkshire, England) is an English actor well known for playing the part of Robert Sugden in ITV soap opera Emmerdale
, manager of information at American Tank, M2M CRM provides unprecedented visibility of customer data throughout the entire sales cycle and has significantly enhanced the quality of the company's customer relationships. The suite's robust automated tools and knowledgebase make it easy for American Tank's sales representatives to track and archive all customer interactions and respond instantly to customer inquiries.

Smith noted that M2M CRM has significantly reduced the time sales representatives used to spend on the phone or composing e-mails to track down customer information. "Over the past year, we've seen a dramatic reduction in the duplication of effort," Smith said. "Although only a small number of users have been on the system in the past year, we're already seeing a return on investment of 10 to 15 percent in time savings, because less time is spent communicating about order status and the like."

Smith added that M2M CRM supports American Tank's strategy to stay competitive in a sluggish economy Sluggish Economy

A state in the economy in which the growth is slow, flat or declining. The term can refer to the economy as a whole or a component of the economy, such as weak housing starts.
 by empowering its sales force to take a more proactive approach to managing selling opportunities. "M2M CRM gives us a solid direction and visibility in our sales program that we never had before," Smith said. "Having full visibility of all of our customer interactions helps us to identify the right customers to pursue, and focus on quoting jobs that are in our core competency and will bring the most business into our plant. We couldn't have accomplished this without the tools in M2M CRM."

About American Tank & Fabricating

Founded in 1940, American Tank & Fabricating, based in Cleveland, Ohio, specializes in the largest, most difficult, made-to-order steel fabrication fabrication (fab´rikā´shn),
n the construction or making of a restoration.
 projects. The company manufactures components and parts for pressure vessels, magnesium melting crucibles, and nuclear material handling containers. Using some of the largest and most powerful machinery in the industry, the company also makes precision steel fabricated components that American workers use every day in mining, material handling, heavy construction, and the building of towers and bridges.

About Made2Manage Systems Inc.

Made2Manage Systems delivers a comprehensive, fully integrated enterprise business system designed specifically for the unique needs of small and midsize manufacturers and distributors. The enterprise solution addresses the most critical business processes facing small and midsize manufacturers and distributors, creating a system that requires minimal customization and administration. Utilizing Microsoft technology, the end-to-end solution guarantees Made2Manage customers get their businesses online and working efficiently as quickly as possible, helping them to compete effectively against growing global competition. With more than 25,000 licensed users, Made2Manage works with leading suppliers behind some of the nation's biggest brand names. Visit the Made2Manage Systems Web site at www.made2manage.com. Made2Manage Systems can be reached via e-mail at info@made2manage.com or by calling (800) 626-0220.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Apr 25, 2003
Words:709
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