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American Systems Corporation Targets Next Wave of Growth with Launch of Major Branding Initiative; Company to Leverage Size and Reputation to Become Prime Federal Contractor and Build Commercial Business.


CHANTILLY, Va. -- American Systems Corporation, an employee-owned company with a 30-year history of delivering high-quality solutions to the government, today marked its commitment to aggressive growth by launching a new branding initiative and highlighting key success factors for achieving the growth.

These success factors include a shift from its status as a subcontractor One who takes a portion of a contract from the principal contractor or from another subcontractor.

When an individual or a company is involved in a large-scale project, a contractor is often hired to see that the work is done.
 of choice for major procurements to a role as prime contractor, as well as aggressive targeting of select commercial markets with high-end consulting from the company's recently announced Enterprise Consulting Group.

American Systems, previously known as ASC ASC Ambulatory surgery center, see there , has undergone significant changes since William C. Hoover was named president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  last June, including a focus on national priority markets. The Company has won an increasing number of large government contracts and subcontracts, including the largest in its history, and in January launched its Enterprise Consulting Group. In addition, feedback from clients and a recently conducted market survey highlight a need to place a stronger emphasis on the very real benefits of its employee ownership.

"The results from a survey of 100 procurement officers demonstrated that the number one priority when selecting contractors is quality service, and 40% believe that employee-owned companies This is a list of employee-owned companies.
  • Abt Associates
  • Acadian Ambulance
  • Alion Science and Technology
  • Alliance Holdings
  • American Cast Iron Pipe
  • American Excelsior
  • Amsted Industries
  • Andersen Corporation
  • Antioch Publishing
  • Appleton
 are significantly more likely to deliver quality service," said Hoover. "Therefore our goal with the re-branding initiative was to differentiate by emphasizing our commitment to quality and other key values embraced by our employee-owners. Being employee-owned provides our customers with an important advantage, and we plan to capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 it."

American Systems selected Washington-based Qorvis Communications, one of the fastest growing communications firms in the country, to assist with the rebranding effort.

"Through extensive interviews with management we concluded that employee ownership was a huge asset and could be leveraged much more effectively," noted Karen Vahouny, a Qorvis partner. "Employee ownership translates to recruiting and retaining top-notch employees and building strong customer satisfaction. It's clear that American Systems' customers value the fact that its employee owners challenge the status quo [Latin, The existing state of things at any given date.] Status quo ante bellum means the state of things before the war. The status quo to be preserved by a preliminary injunction is the last actual, peaceable, uncontested status which preceded the pending controversy.  and demonstrate a spirit of collaboration, engagement and initiative. The new logo and other branding elements embody the company's history and high standards, while reflecting its new strategy for growth."

About American Systems

Founded in 1975, American Systems is one of the largest employee-owned companies in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  with 2005 revenues of $275 million. Based in the Washington, D.C. suburb of Chantilly, Virginia Chantilly is an unincorporated community located in western Fairfax County and southeastern Loudoun County of Northern Virginia. Recognized by the U.S. Census Bureau as a census designated place (CDP), the community population was 41,041 as of the 2000 census. , the company provides consulting, systems engineering, technical, outsourcing and staff augmentation AUGMENTATION, old English law. The name of a court erected by Henry VIII., which was invested with the power of determining suits and controversies relating to monasteries and abbey lands.  services and solutions to government and commercial customers throughout the country. American Systems' 1,500 employee-owners are committed to delivering the highest-quality solutions to every customer. To learn more about how American Systems employee-owners can address your needs, please visit www.2asc.com.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Mar 15, 2006
Words:443
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