American Suzuki Motor Corporation Improves Sales Effectiveness with Siebel eBusiness Applications.

Business Editors/High-Tech Writers

SAN MATEO, Calif.--(BUSINESS WIRE)--March 26, 2002

World Motorcycle Leader Increases Sales Efficiency

and Maximizes Customer Satisfaction Using Siebel Sales

Siebel Systems, Inc. (Nasdaq:SEBL), the world's leading provider of eBusiness applications software, today announced that American Suzuki Motor Corporation, the U.S.-based division of one of the world's largest motorcycle manufacturers, has increased sales efficiency and maximized customer satisfaction through the use of Siebel eBusiness Applications. American Suzuki has realized gains using Siebel Sales, an application that helps selling organizations grow revenues more quickly, predictably, and profitably by providing the means to focus on the right deals at the right time.

Through more than 1,000 independently owned Suzuki dealerships, American Suzuki serves millions of customers nationwide and offers a complete range of advanced street, off-road, and race-winning machines. Since implementing Siebel Sales, American Suzuki has dramatically reduced the time its district sales managers spend on administrative tasks, allowing them to focus on sales activities. Arming sales professionals with more complete and accurate customer, product, and events information, Siebel Sales has also helped American Suzuki provide better service to its dealers and maximize customer satisfaction.

Prior to implementing Siebel Sales, American Suzuki's district sales managers, who service the company's nationwide network of dealers, spent as much as two hours per day preparing for dealer visits by manually transcribing information from five different reports into one dealer information sheet. District sales managers can now quickly and easily access a complete range of customer data from one location through Siebel Sales. This has eliminated the manual processes while giving American Suzuki sales professionals a more clear and complete view of each dealer. After each dealer visit, Siebel Sales helps American Suzuki identify the next steps that need to be taken to ensure that dealers receive the highest level of service.

Siebel Sales has also improved the flow of information across American Suzuki's sales organization. District sales managers now have immediate access to the most current product, market, promotional, and event information. With this information, American Suzuki's sales professionals are better equipped to offer their dealers the right products and promotions at the right time. They can also share prospect information across the company, ensuring that every opportunity to sign a new dealer is captured.

"Siebel Sales has helped our sales organization realize tangible benefits by providing them with timely, accurate information on demand," said Steve Bortolamedi, Dealer Network Manager, American Suzuki Motor Corporation. "Instead of spending time performing manual tasks, our sales professionals are analyzing the market and identifying new opportunities, which makes our sales professionals more effective."

The motorcycle and ATV division of American Suzuki Motor Corporation (ASMC) markets motorcycles and ATVs in the United States through a network of more than 1,000 dealerships in 49 states. ASMC's parent company, Suzuki Motor Corporation, is a diversified worldwide manufacturer, selling a variety of products (automobiles, motorcycles, ATVs, outboard motors, and others) in 191 countries. Founded in 1920, it is based in Hamamatsu, Japan and has 120 distributors in 175 countries. Worldwide, Suzuki sells nearly 1.8 million vehicles each year.

About Siebel Systems

Siebel Systems, Inc. is the world's leading provider of eBusiness applications software. Siebel Systems provides an integrated family of eBusiness applications software, enabling multichannel sales, marketing, and customer service systems to be deployed over the Web, in call centers, in the field, through reseller channels, and across retail and dealer networks. Siebel Systems' sales and service facilities are located in more than 32 countries. For more information, please visit Siebel Systems' Web site at www.siebel.com.

Except for the historical information contained herein, this press release contains forward-looking statements that involve risks and uncertainties. The success of the agreements and products described above and the future operating results of Siebel Systems may differ from the results discussed or forecasted in the forward-looking statements due to factors that include, but are not limited to, risks associated with new versions and new products, the availability of Siebel Systems' products and services, implementation of products and services, existence of errors or defects in products, rapid technological change, dependence on the Internet, significant current and expected additional competition and the need to continue to expand product distribution and services offerings. Further information on potential factors that could affect the financial results of Siebel Systems are included in Siebel Systems' Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and its other filings with the Securities and Exchange Commission, which are available at www.sec.gov. Siebel Systems assumes no obligation to update the information in this press release.

Note to Editors: Siebel is a trademark of Siebel Systems, Inc. and may be registered in certain jurisdictions. All other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only.