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American Standard Launches Bathroom Planning Tool Using Scene7 Platform; Consumers Can Visualize and Design Bathrooms Online Before Purchasing.

SAN RAFAEL, Calif. -- Scene7, a leading provider of dynamic imaging technologies, today announced the launch of a custom online bathroom planning tool for American Standard Companies Inc. . American Standard, the world's leading plumbing designer and manufacturer, will use the interactive tool to allow consumers to place American Standard products into a customized bathroom online, as well as save product information for reference when shopping at their nearest dealer or retailer. The bathroom planning tool is accessible online at

"We are very pleased to allow American Standard consumers to select from approximately 30 different products for the bathroom, visualize how they will appear in their own room, and then save that information for future reference," said Douglas Mack, CEO of Scene7. "Our easy-to-use, interactive technology enables companies like American Standard to market to their consumers in a unique way, thus enhancing loyalty and increasing sales."

Plan Your Room

The bathroom planning tool uses technology from Scene7's proprietary Infinite Imaging platform to let consumers easily lay out detailed, two-dimensional room plans and visualize how products and objects will fit into those spaces. Features include easy drag-and-drop adjustment of walls, options including split walls, and simple one-click additions of products for the bathroom by American Standard, including toilets, sinks, whirlpools, bathtubs, showers and structural elements. The Plan Your Room tool also allows consumers to add sized-to-scale fixtures to their rooms. Scene7's smart object orientation will place items in the correct orientation when moved. Customers can then re-size and print bathroom templates to bring to their nearest American Standard dealer or retailer.

About American Standard

American Standard is a global manufacturer with market leading positions in three businesses: air conditioning systems and service, sold under the Trane(R) and American Standard(R) brands for commercial, institutional and residential buildings; plumbing products, sold under such brands as American Standard(R) and Ideal Standard(R); and vehicle control systems, including electronic braking and air suspension systems, sold under the WABCO(R) name to the world's leading manufacturers of heavy-duty trucks, buses, SUVs and luxury cars. The company employs approximately 60,000 people and has manufacturing operations in 27 countries. American Standard is included in the Standard & Poor's MidCap 400 Index.

About Scene7

Scene7 ( provides the only complete dynamic imaging platform available in the market today. The company's Infinite Imaging platform enables companies to cost-effectively create, manage and publish dynamic images, helping customers increase sales and reduce costs associated with digital imaging. Scene7 clients can easily computer generate any digital image they need -- in absolute photo quality -- for uses including Websites, catalogs, partner extranets and marketing collateral. Scene7 has entered relationships with global brands, technology and service providers including IBM, The Home Depot, Levi Strauss & Co., Victoria's Secret, American Standard, Scripps Networks/HGTV, and Ambrosi. Scene7 is based in Novato, California.

NOTE: Scene7, the Scene7 logo and Infinite Imaging are trademarks of Scene7, Inc.


CONTACT: Sheila Dahlgren of Scene7, +1-415-506-6002, or

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Publication:PR Newswire
Geographic Code:1USA
Date:Sep 5, 2002
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