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American Skandia and Wiesenberger Team Up to Arm Professionals With Enhanced Web Tools; Internet site combination an exclusive opportunity for company clients.

Business Editors

SHELTON, Conn.--(BUSINESS WIRE)--July 24, 2000

American Skandia Marketing, Incorporated has joined forces with a leading industry analyst to provide financial professionals with the ability to create customized client investment presentations that are part of a revolution in the financial services marketplace.

Teaming up with Wiesenberger, a Thomson Financial company, American Skandia has developed a series of easy-to-access tools to enable financial professionals to create illustrations and personalized investment selections from American Skandia's fund managers, who are pre-screened and held to a strong discipline in the investment management process. The process uses PC technology and the Internet in complementary ways.

"American Skandia is extremely pleased to introduce our new strategic alliance with Wiesenberger because of their impressive background as an industry leader as well as their Internet enhancement opportunities which offer cutting-edge technology tools and a virtual world of information," said Christian Thwaites, Senior Vice President of Marketing.

The platform of innovations:
-- ASSESS CD - Weisenberger supports American Skandia's proprietary software
with its illustrations and planning calculators. ASSESS is available through
CD-ROM or is easily downloadable from the American Skandia Web site,
www.americanskandia.com.

-- InvestmentView - American Skandia's Web site offers free access to the
American Skandia/Wiesenberger world of sub-accounts and funds. This tool allows
professionals to run single-fund comparisons and portfolio illustrations on all
American Skandia sub-accounts and mutual funds.


-- InvestmentView.net - This site serves up more than 10,300 mutual

funds, 9,600 variable annuity sub-accounts and nearly 500 indices

for a single user cost. Monthly CD updates are also available for

an additional, minimal cost.

-- Direct Connect - Quarterly strategic sales solutions for use with

clients are available on both InvestmentView and

InvestmentView.net.

Financial professionals have embraced the new technology, according to Wiesenberger President Bill Chambers. Within the first two months of the tools being introduced, American Skandia jumped to the top of the list of companies offering them, with the number of illustrations being run, Chambers said.

"We are very excited to have American Skandia as a partner in providing these tools. This is the best type of information you can offer to planners on the Internet. American Skandia has created compelling marketing materials through our software that is really the future of how this information is going to be provided," Chambers said.

For more information on American Skandia, visit the company's award-winning Web site at www.americanskandia.com. Variable insurance products are issued by American Skandia Life Assurance Corporation. Mutual funds are issued by American Skandia Advisor Funds, Inc. All products are distributed by American Skandia Marketing, Incorporated, Shelton, CT.

Wiesenberger, the country's first mutual fund tracking service, has provided mutual fund data to financial professionals for more than 55 years. It is the leading provider of customized marketing/sales and research software to both distributors and sponsors, including financial planning companies, wirehouses, broker/dealer firms, banks, mutual fund and insurance companies.

Wiesenberger is a division of Thomson Financial, a US $1.2 billion provider of information services and work solutions to the financial and corporate communities worldwide. Through the widest range of products and services in the industry, Thomson Financial helps clients in more than 70 countries make better decisions, be more productive and achieve superior results. Thomson Financial is part of The Thomson Corporation, a leading e-information and solutions business with annual revenues of more than U.S. $6 billion. The Corporation's common shares are listed on the Toronto and London stock exchanges. For more information, visit www.wiesenberger.com.
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Publication:Business Wire
Date:Jul 24, 2000
Words:580
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