American Skandia Launches Powerful New Practice Management Series; New Tools Add Value to Investment Professional/Client Relations.

Business Editors

SHELTON, Conn.--(BUSINESS WIRE)--Aug. 2, 2001

American Skandia Marketing, Incorporated has launched the first in a series of Practice Management Tools to offer investment professionals analytical information that can keep them ahead of the competitive curve.

The first installment, "Managing Client Expectations," discusses the practical application of behavioral finance in the relationship between investment professionals and their clients.

This series is designed to help investment professionals nurture their client relationships through insightful studies and seminars offered by some of the leading experts in the industry.

In addition to the Practice Management White Papers, American Skandia has developed a new section on its Investment Professional Web site (accessible via www.americanskandia.com) called "Practice Management," to feature a growing stock of "best practice" techniques and industry commentary. The Company will also be producing such client-use pieces as the "6 Common Investor Mistakes" brochure about to be shipped to Investment Professionals for use with their customers.

"American Skandia recognizes the increasingly competitive business climate investment professionals are faced with, and is committed to delivering value-added producer benefits well beyond the product arena," said Michael Murray, Senior Vice President, National Markets Director for American Skandia Advisor Funds.

American Skandia retained published author, and Santa Clara University Professor, Hersh Shefrin to pen "Managing Client Expectations."

"Professor Shefrin is a leading expert in Behavioral Finance and has unique insight into the current challenges facing investment professionals as they work through relationship issues with clients," Murray said.

The American Skandia White Paper report addresses many points, including:

- The difference between behavior finance and traditional finance;

- The individual investor tendency toward "recency" (overreaction to recent
events in the financial markets), and the manner in which market prices are
driven by a combination of fundamental value and sentiment;

- Three steps an investment professional can take to adopt the lessons of
behavioral finance in their practice.

Murray added: "By taking advantage of these new educational information and support tools available with American Skandia, we feel that investment professionals will be better armed to weather tough times, attack new markets and manage their overall practice."

Variable annuities and variable life insurance are issued by American Skandia Life Assurance Corporation. Variable annuities, variable life insurance and mutual funds are distributed by American Skandia Marketing, Inc. Both companies are located at One Corporate Drive, Shelton, Connecticut 06484.

Call 1-800-SKANDIA for a prospectus containing more complete information on charges, expenses and tax consequences. It should be read carefully before you invest or send money. Information about the company and its products can also be found on the company Web site at www.americanskandia.com.