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American Skandia Launches New Internet Site; Slogan Urges Investors, IPs: 'Get Ahead, We're Behind You'.


Business Editors

SHELTON Shelton, city (1990 pop. 35,418), Fairfield co., SW Conn., on the Housatonic River opposite Derby; settled 1697, set off from Stratford 1789, inc. as a city 1915. Metal products, furniture, and electronic equipment are among the city's manufactures. , Conn.--(BUSINESS WIRE)--July 24, 2002

American American, river, 30 mi (48 km) long, rising in N central Calif. in the Sierra Nevada and flowing SW into the Sacramento River at Sacramento. The discovery of gold at Sutter's Mill (see Sutter, John Augustus) along the river in 1848 led to the California gold rush of  Skandia, Marketing, Incorporated unveiled a new look today with the launch of its revamped Web site, www.americanskandia.com, and new marketing materials that feature a new look designed to appeal to both Investment Professionals and their clients.

The revised Web site offers new functionality designed with the needs of Investment Professionals in mind. It includes:
- Streamlined navigation

- Site search capability

- Related links

- Easier access to applications and sales tools


"American Skandia's approach to technology is always to put the materials Investment Professionals need right at their fingertips "Fingertips" is a 1963 number-one hit single recorded live by "Little" Stevie Wonder for Motown's Tamla label. Wonder's first hit single, "Fingertips" was the first live, non-studio recording to reach number-one on the Billboard Pop Singles chart in the United States. . With the enhanced functionality, the information they need is just a mouse-click away," said Lori Lo´ri

n. 1. (Zool.) Same as Lory.
 Allen Al·len , Edgar 1892-1943.

American anatomist who is noted for his studies of hormones and for the discovery (1923) of estrogen.
, Vice President of E-Marketing for American Skandia. "The new features are an excellent complement to our online prices and performance reporting, e-Documents program and Service Online platform."

Patricia J. Abram, Chief Marketing Officer for American Skandia, said: "The revamped American Skandia Web site was developed to make it easier for Investment Professionals to do business and get ahead of their competition. It follows our philosophy of being the Investment Professional's most committed advocate, backing them up with all the tools they need to attract, sell and service clients."

In addition to the new Web site, American Skandia is introducing new marketing materials designed with the same philosophy of helping Investment Professionals build their business.

Variable annuities Variable annuities

Investment contracts whose issuer pays a periodic amount linked to the investment performance of an underlying portfolio.
 and variable life insurance are issued by American Skandia Life Assurance Corporation. Variable annuities, variable life insurance and American Skandia Advisor Funds are distributed by American Skandia Marketing, Incorporated. Both companies are located at One Corporate Drive, Shelton, Connecticut Shelton is a city in Fairfield County, Connecticut, United States. History
Origins
The town was split off from Stratford in 1789, as Huntington (named for Samuel Huntington).
 06484.

Call 1-800-SKANDIA for a prospectus containing more complete information on charges, expenses and tax consequences. It should be read carefully before you invest or send money. Information about the company and its products can also be found on the company Web site at www.americanskandia.com.
COPYRIGHT 2002 Business Wire
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Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 24, 2002
Words:316
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