American Savings Bank names retail marketing manager.Bank has appointed Christopher Oberle to the position of retail marketing manager. Oberle comes to American from the Transamerica Life Companies, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , where he served as director of market forecasting. In his new capacity, Oberle is responsible for the development of new Retail Banking products and services, and supervises the preparation and implementation of product marketing plans. Oberle also develops strategies to increase existing product performance and analyzes competitive marketing programs to identify market position and opportunities. "Chris brings to the bank a strong sense of customer service and product marketing and positioning," says MacKenzie. "He already is making an impact on our marketing programs." Oberle's long-term Long-term Three or more years. In the context of accounting, more than 1 year. long-term 1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term. objectives include broadening bank products and packaging them to fortify for·ti·fy v. for·ti·fied, for·ti·fy·ing, for·ti·fies v.tr. To make strong, as: a. To strengthen and secure (a position) with fortifications. b. To reinforce by adding material. customer loyalty. He sees ample opportunity in marketing the bank's service reputation and its position as "the neighborhood banker." "The bottom line is we find ways to allow customers to do business their way," he said. "That's done by finding creative solutions to consumer-oriented problems and opportunities." American Savings Bank savings bank, financial institution that, until recently, performed only the following functions: receiving savings deposits of individuals, investing them, and providing a modest return to its depositors in the form of interest. , with more than $19 billion in assets, operates 159 branches and more than 50 loan centers in California California (kăl'ĭfôr`nyə), most populous state in the United States, located in the Far West; bordered by Oregon (N), Nevada and, across the Colorado River, Arizona (E), Mexico (S), and the Pacific Ocean (W). . CONTACT: American Savings Dianne L. Seeber, 714/252-4262 |
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