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American Road Products Introduces ReverseGuard; Patented Safety Product Reduces Accidents While Vehicles are in Reverse Motion.


LAS VEGAS--(AutomotiveWire)--Nov. 1, 1999--

American Road Products, a leading manufacturer of safety products for the automotive industry The automotive industry is the industry involved in the design, development, manufacture, marketing, and sale of motor vehicles. In 2006, more than 69 million motor vehicles, including cars and commercial vehicles were produced worldwide. , today unveiled ReverseGuard(TM), the patented safety product designed to reduce reverse-motion accidents.

The product resembles a standard license plate frame and is intended to replace the rear license plate frame on most private and commercial vehicles. It is unique, however, because built into its frame are four sensors that use ultrasonic technology to alert the driver of objects behind his vehicle when it is in reverse.

"We realized the need for this product when a friend of ours, who was watching his granddaughter ride her tricycle in front of his home, nearly got hit by a neighbor's car that was backing out of a driveway," said Bill Porter Bill Porter may refer to:
  • Bill Porter (audio), an American sound engineer
  • Bill Porter (author), an American author who writes under the name Red Pine
  • Bill Porter (salesman), an American salesman with cerebral palsy
, president of American Road Products. "We also realized that all vehicles have a blind-spot, particularly the popular vans and sport utility vehicles This page lists sports utility vehicles currently in production (as of April 2007), as well as past models. The list includes crossover SUVs, Mini SUVs, Compact SUVs and other similar vehicles. . That means any object within this blind-spot is at risk of being hit by the vehicle backing up. From our beta tests, we have found evidence that this product will significantly reduce the number of reverse-motion accidents."

According to according to
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1. As stated or indicated by; on the authority of: according to historians.

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 the National Highway Traffic Safety Administration's (NHTSA NHTSA National Highway Traffic Safety Administration (US government) ) National Center for Statistics and Analysis (NCSA (1) (National Center for Supercomputing Applications, Urbana-Champaign, IL, www.ncsa.uiuc.edu) A high-performance computing facility located at the University of Illinois at Urbana-Champaign. ), children aged one through four represent six percent of the total U.S. population based on 1995 U.S. Census data, but accounted for 30 percent of all nonoccupants killed in off-road backing crashes.

Off-road crashes are those crashes that occur in locations other than public roads (e.g., private parking lots and residential driveways). Based on data from NCHS NCHS National Center for Health Statistics
NCHS Naperville Central High School (Illinois)
NCHS North Central High School
NCHS Natrona County High School (Wyoming)
NCHS National Center for Health Services
 for 1992-1993, an average of 116 children were fatally injured in off-road backing crashes and an average 390 fatalities of persons of all ages occur in off-road backing crashes each year.

How it Works

ReverseGuard automatically activates when a driver puts a vehicle in reverse gear. Using four ultrasonic sensors Ultrasonic sensors (AKA: transducers) work on a principle similar to radar or sonar which evaluate attributes of a target by interpreting the echoes from radio or sound waves respectively.  built into the license plate frame, ReverseGuard detects objects in the path of the vehicle up to eight feet. These sensors alert the driver to the object by emitting an intermittent alarm inside the vehicle. As the vehicle moves closer to the object, the alarm alerting the driver sounds more quickly until a steady alarm is heard, indicating the vehicle is within two feet of the object.

Pricing and Availability

ReverseGuard will be offered through automobile dealers across North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . The suggested retail price of ReverseGuard is often less than the deductible incurred in an accident.

About American Road Products

American Road Products is a leading provider of safety products for the automotive industry. The company has headquarters in Santa Ana, Calif. with a branch office in Honolulu, Hawaii. For more information about ReverseGuard, call 888/918-8800.

(c) 1999 American Road Products. ReverseGUARD is a trademark of American Road Products. All other brand names and trademarks are properties of their respective holders.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 1, 1999
Words:475
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