American Red Magen David for Israel, the Nation's Emergency Services Organization, Names Eileen Smulson Western Regional Director.

Business Editors

LOS ANGELES--(BUSINESS WIRE)--March 14, 2002

The American Red Magen David for Israel (ARMDI) announced today that Eileen Smulson has been appointed its Western Regional Director, according to Mark D. Lebow, the organization's National President. ARMDI is the exclusive fundraising organization in the United States for Magen David Adom (MDA), Israel's emergency medical services.

Headquartered in New York, ARMDI was founded 62 years ago to raise awareness and funds for Israel's emergency medical supplies, blood services and ambulance services, serving that nation's entire population. ARMDI, a 501(c)(3) nonprofit, is the exclusive authorized fundraising organization in the U.S. for Israel's equivalent to a Red Cross Society, and is recognized as such by the American Red Cross.

The Magen David Adom provides 100 percent of the blood needs of the Israel Defense Forces and 95 percent of the blood requirements of all Israeli hospitals. The MDA provides emergency services for victims of terrorist attacks; cardiac arrest and other health emergencies; road accidents; and other trauma situations.

Prior to joining ARMDI, Smulson spent 14 years as the Director of Corporate and Community Development for the Anti-Defamation League (ADL) in Los Angeles. She won the ADL National Award for outstanding fundraising skills, creativity and dedication to the organization.

Previously, she worked for the American Cancer Society and the Multiple Sclerosis Society in fundraising and development positions. Then-Los Angeles Mayor Richard Riordan honored her for her years of leadership and fundraising to the tune of more than $25 million for the nonprofit world.

Smulson's responsibilities include the West Coast and southwestern U.S.

For further information, contact ARMDI at 5900 Wilshire Blvd., Suite 1740, Los Angeles 90036. Telephone toll free 1-800-323-2371.