American Quantum Motorcycles' $6.2 Million Advertising Account On Board With Della Femina/Jeary and Partners.NEW YORK--(BUSINESS WIRE)--May 13, 1998--Della Femina/Jeary and Partners announced today that American Quantum Motorcycles, Inc. has awarded the agency its $6.2 million account. The Melbourne, Florida-based manufacturer of premium "heavy cruiser The heavy cruiser was a type of cruiser; a naval warship. The first heavy cruisers were built in 1915, although the official definition was not finalised until much later (see below). " motorcycles is a first-time advertiser. Their agency search included several other New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of based agencies. When asked what led them to selecting DF/J, American Quantum Motorcycles CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and chairman, Richard Hagen said, "From day one, our goal has been to produce the best price/performance cruiser on the market. Now the hard work is beginning to pay off. The motorcycle community has responded with excitement. They love the bike. The natural next step was to choose an ad agency with the experience and the expertise to market a new brand. When we met with Della Femina/Jeary, we knew we had a match, both for our domestic and international markets." The Q2 engine is American Quantum Motorcycles' own design and features 4-Valve(R) head technology. This 88 cu in. V-Twin powerhouse provides over 90 lbs. of torque. Agency account group director Pat Shaine, a first-time Q2 rider, put it best, "It's so loaded with power, a twist of the wrist is all that's needed." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Michael Jeary, DF/J president and COO, "Some Harley owners have actually replaced their engines with a Q2." The company is in the process of interviewing dealers and is aggressively leveraging intranet technology. Customers will order and customize the design of their bikes via "DealerNet," American Quantum's interactive computer network that will be linked to all dealers. This is a fresh, individualized in·di·vid·u·al·ize tr.v. in·di·vid·u·al·ized, in·di·vid·u·al·iz·ing, in·di·vid·u·al·iz·es 1. To give individuality to. 2. To consider or treat individually; particularize. 3. approach and differs positively from the current "buy it, then customize it" system practiced by other manufacturers. Customers will also monitor the progress of their orders over the company's Internet site (www.quantumcycle.com). Quantum's "DealerNet" and Internet site are both being developed by ReSet, a New York-based multimedia firm who introduced American Quantum to DF/J. "We took Isuzu from a $10 million account to $90 million, and advertised Rolls-Royce for almost ten years," says agency chairman and creative director Jerry Della Femina Jerry Della Femina (born 1936<ref name"anderson">Anderson, Susan Heller and Maurice Carroll (July 24, 1984). Magic and the Mets. New York Times) is an American advertising executive. , "It's great to be back on the road again." American Quantum Motorcycles is the latest in a string of recent new business wins for DF/J which includes Carvel carvel: see caravel. Ice Cream, the Newspaper National Network and Golden Books Family Entertainment. Current Clients: Aerosoles, Authentic Fitness Corp., Carvel, CBS Television Network CBS Television Network Major U.S. broadcasting company and network. It began in 1928 as the Columbia Broadcasting System, a small radio network directed by William S. Paley. , The Chinet Company, Coty US Inc., Financial Security Assurance, Golden Books Family Entertainment, GreenPoint Financial / Mortgage Division, The New York Mets
CONTACT: Della Femina/Jeary and Partners, New York Pat Shaine, 212/506-0714 |
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