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American Pride Seafoods Progression with Company Brand Enhancements in New Bedford and Greensboro.


GREENSBORO, Ala ALA aminolevulinic acid.
Ala alanine.
ala (a´lah) pl. a´lae   [L.] a winglike process.
. -- American Pride American Pride is a three-masted schooner built in 1941 by Muller Boatworks in Brooklyn, New York. She is one of the few tall ships left sailing in the world. Owned by the American Heritage Marine Institute (AHMI), her homeport is Long Beach, California.  Seafoods, one of North America's premier seafood suppliers, today announced that it has installed new signage at its facilities in Massachusetts and Alabama, and it is updating the signage on its truck fleet.

The new signs at the company's Frionor brand facility in New Bedford New Bedford, city (1990 pop. 99,922), seat of Bristol co., SE Mass., at the mouth of the Acushnet River on Buzzard's Bay; settled 1640, set off from Dartmouth 1787, inc. as a city 1847. , Mass., include a large, backlit An LCD screen that has its own light source from the back of the screen, making the background brighter and characters appear sharper.  display on the building and a similar sign in the building's lobby. The signage on the facility's value-added groundfish and scallop scallop or pecten, marine bivalve mollusk. Like its close relative the oyster, the scallop has no siphons, the mantle being completely open, but it differs from other mollusks in that both mantle edges have a row of steely blue "eyes" and  processing plants has also been updated.

At the company's Southern Pride Catfish catfish, common name applied to members of the freshwater fish families constituting the suborder Nematognathi. The catfish is related to the sucker and the minnow, and like them has a complex set of bones forming a sensitive hearing apparatus.  operations in Greensboro, Ala., exterior highway signage has been updated to include updated colors and logos for both Southern Pride Catfish and American Pride Seafoods. New signage has also recently been erected at the company's Demopolis, Ala. processing plant.

The company's fleet of 30 trucks is being updated to feature large, colorful graphics that identify the American Pride Seafoods' brands with Southern Pride Catfish. The company's telephone number, address, and Web site will also be featured on the trucks in order to help consumers contact the various American Pride Seafoods locations.

"As our company is evolving and growing, the new building signs and the truck graphics will help our promoting of American Pride Seafoods to the public," said John Cummings For other persons named John Cummings, see John Cummings (disambiguation).
John Scott Cummings (born July 6, 1943) is a British politician. He is the Labour Member of Parliament for Easington.
, president of American Pride Seafoods. "By having our trucks and facilities clearly marked, we help our consumers make the connection between our branded products and the locations where they are produced."

Cummings said that American Pride Seafoods plans to gradually upgrade the signage on additional trucks in the coming weeks to reflect the American Pride Seafoods brand. Furthermore, some of the company's scallop delivery trucks in New Bedford will be updated as well, he said.

About American Pride Seafoods

With offices in Greensboro, Ala., and New Bedford, Mass, American Pride Seafoods is a diversified international company and a part of the American Seafoods Group.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Dec 21, 2004
Words:311
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