American Pathology Partners Selects Halfpenny Technologies' Integration Technology Framework[TM] for Health Information Exchange.

HIE Platform Facilitates the Transfer of Clinical Data between Laboratories and Physician Electronic Medical Record Systems

BLUE BELL, Pa. -- Halfpenny Technologies, Inc., a leading health information exchange (HIE) company that enables interoperability between physician electronic medical record systems (EMRs) and hospitals, laboratories and other ancillary service providers, today announced that American Pathology Partners, a nationwide, private diagnostic testing services provider based in Nashville, Tenn., will deploy the company's Integration Technology Framework (ITF) platform.

"We needed an integration solution that would facilitate connectivity to the wide variety of EMR systems that physician practices use," said Thanasis Papaioanu, chief development officer for American Pathology Partners. "We chose the ITF platform because of Halfpenny Technologies' strong history of providing secure and efficient clinical data exchange between incompatible systems. The platform will allow us to receive electronic lab orders and deliver test results directly into a physician's EMR system regardless of the type of system the practice uses, strengthening our provider relationships."

The ITF platform enables the sharing of clinical and financial data among disparate, non-compatible systems. Featuring a Web-based interface, the middleware platform supports HL7 and a number of other data formats, including XML, X.12 and ASTM. Lab orders and results are electronically collected and then stored in a repository where they are converted to a standard HL7 format in preparation for distribution. The ITF interface is typically hosted and provided as a SaaS model by Halfpenny Technologies.

"As more and more physician practices implement EMR systems, it will become increasingly important to cost-effectively interface to the many and varied systems available," added Edward D. Dooling Jr., chief growth officer for American Pathology Partners. "We believe Halfpenny Technologies' unique combination of technology and clinical expertise will help us bridge the connectivity gap while continuing to deliver the best service possible to our physician clients."

"We are excited that American Pathology Partners has selected Halfpenny Technologies to facilitate connectivity between their anatomic pathology laboratory information system and their client physicians' EMRs," said Jerry Baker, CEO of Halfpenny Technologies. "By deploying our ITF platform, the lab will be able to meet a wide range of clinical data connectivity needs, resulting in streamlined operations, reduced costs and an increased competitive advantage."

About American Pathology Partners

APP is a nationwide, private diagnostic testing services provider based in Nashville, Tennessee. The company was formed in early 2008 by pathology industry specialists, Ed Dooling and Thanasis Papaioanu, with healthcare industry veterans Marty Rash and Bob Yeager, and is backed by New Enterprise Associates, a leading venture capital firm. The company's rapidly growing network currently includes two laboratories: UniPath, located in Denver, Colorado and Eastern Carolina Pathology, located in Wilson, North Carolina. APP operates anatomic pathology laboratories in partnership with pathologists and hospitals to improve the quality of diagnostic testing, technology capabilities and services that patients and doctors need to make better healthcare decisions. The company offers a broad array of services to its partner labs, including: management support, access to capital, sales and marketing, information technology, operational enhancements, managed care contracting, and purchasing. For more information, visit www.ap2.com.

About Halfpenny Technologies, Inc.

A leading healthcare information exchange (HIE) solution provider, Halfpenny Technologies provides a unique physician EMR integration platform combined with the depth of clinical expertise and project management skills required to achieve interoperability between the physician EMR and hospital, laboratory and other ancillary service providers. Through its proprietary Integration Technology Framework[TM], Halfpenny delivers clinical data integration and connectivity solutions that enable hospitals and laboratories to receive, process and respond to physician-initiated requests for ancillary services such as the clinical laboratory. The company has established a national reputation for delivering computerized integration and connectivity solutions for its clients. For more information, visit www.halfpenny.com.