American Multiplexer Corp. Signs 5 Year Contract with IMM -- a Major Media Relation Company to Bring Public Awareness to e-FotoXpress.Business Editors/High-Tech Writers SUNNYVALE, Calif.--(BUSINESS WIRE)--Jan. 22, 2004 American Multiplexer Corp. (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). :AMUT AMUT Advanced Manpack UHF Terminal ) today announced that it had signed an agreement with IMM IMM See: International Monetary Market -- a Media Relation company to bring public awareness and create demand for their state-of-the-art software utility -- e-FotoXpress. Under the agreement, IMM will create public awareness of e-FotoXpress through major media publication like Wall Street Journal, Times Magazine, Newsweek and PC World. In addition to print advertisements, IMM will bring AMC (Advanced Mezzanine Card) See AdvancedTCA. into the Television and Radio coverage. "Public Awareness is very important at this developing stage during our launch of e-FotoXpress as it will create demand for the product," said Edward Tan, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AMC. Ms. Edie Okamoto, President of IMM said, "e-FotoXpress is a very unique product addressing a major issue in the digital image world and this is the kind of news most media look forward to write. AMC is a rising star and I am proud to undertake this responsibility." About eFotoXpress The eFotoXpress product is an easy-to-use photo utility that compresses images with highest possible efficiency. The digital images can be sent to many different recipients with one click of button. This product is designed to compress any high-resolution JPEG JPEG in full Joint Photographic Experts Group Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. images from different digital cameras, scanners and camcorders. eFotoXpress works with many email utilities, such as Microsoft Outlook, Yahoo, and Hotmail. This utility will allow digital camera users to send more digital pictures over the Internet at a greater speed through the use of highly integrated compression technologies. About JPEG2000 The Joint Photographic Experts Group (image, body, file format, standard) Joint Photographic Experts Group - (JPEG) The original name of the committee that designed the standard image compression algorithm. JPEG is designed for compressing either full-colour or grey-scale digital images of "natural", real-world scenes. (JPEG) has approved the next standard for image compression, known as JPEG2000, based on wavelet compression algorithm. The new standard offers great flexibility and allows images to be stored, accessed, edited and transmitted compactly and efficiently. It provides a new framework to better address increasing needs for compression and functionalities for still image applications such as printing, digital photography, scanning, mobile applications, digital library, and medical imaging. About AMC Located in Sunnyvale, California, AMC (a publicly traded company publicly traded company A company whose shares of common stock are held by the public and are available for purchase by investors. The shares of publicly traded firms are bought and sold on the organized exchanges or in the over-the-counter market. ) is a major leader in developing JPEG2000 consumer products. The company continues to invest its resources in the compression technology that addresses the digital camera market and video streaming market. Visit us at www.amux.com. About IMM IMM oversees the development of strategic business partnerships and marketing alliances as well as marketing, advertising and public relations. Ms. Okamoto, President of IMM, with her 20 years of marketing expertise, initiates and builds strong partnerships to leverage her clients' unique product and large audience worldwide. Ms. Okamoto's extensive experience building strong marketing programs includes; developing the original media roll-out of Microsoft, coordinating maintenance campaigns (MicroPro, Digital Research, AT&T, Hewlett-Packard, National Semiconductor) and overseeing pre IPO (Initial Public Offering) The first time a company offers shares of stock to the public. While not a computer term per se, many founders, employees and insiders of computer companies have found this acronym more exciting than any tech term they ever heard. campaigns (Seagate, Altos, On Display, Asia launch for TOPs, US launch for Hyundai Computers, Alcatel and Essilor). She has consulted for IDG IDG International Data Group IDG Integrated Drive Generator IDG Installation Design Guide IDG Internet Discussion Group IDG Inset Dielectric Guide IDG International Dangerous Goods (mail, shipping) , PC Week, Hayden Publishing and Sun Microsystems. Fluent in English, German, French and Spanish, Ms. Okamoto is a recognized authority in cross-cultural communications and strategic sales development, marketing and media management within the United States, Europe and Asia. |
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