American Multiplexer Corp. Prepares eFotoXpress for the Chinese Market with Chinese Language Localization.Business Editors/High-Tech Writers SUNNYVALE, Calif.--(BUSINESS WIRE)--March 2, 2004 American Multiplexer Corp. (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). :AMUT AMUT Advanced Manpack UHF Terminal - News) announced today that it has completed localization Customizing software and documentation for a particular country. It includes the translation of menus and messages into the native spoken language as well as changes in the user interface to accommodate different alphabets and culture. See internationalization and l10n. of eFotoXpress in Chinese to prepare for distribution into the Chinese Market. The company has been actively negotiating distribution into the world's largest market -- China. Since most software in the Chinese market must be in Chinese, eFotoXpress will make this release sometime next week. Testing of the software utility is currently being conducted in English. The final distribution agreement with the largest software distributor in Chinese is expected to be completed by the middle of March 2004. In other localization development, eFotoXpress will also be sold in French, German, Spanish and Japanese by the end of the second quarter of the year. "Localization is very necessary if the product is going to be sold worldwide and not just in English speaking countries," says Edward Tan, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AMC (Advanced Mezzanine Card) See AdvancedTCA. . "eFotoXpress has been very well received in many countries and it is imperative that the software is sold in native languages." efotoXpress is a software utility that uses wavelet compression A lossy compression method used for color images and video. Instead of compressing small blocks of 8x8 pixels (64 bits) as in JPEG and MPEG, the wavelet algorithms compress the entire image with ratios of up to 300:1 for color and 50:1 for gray scale. technology and the new JPEG JPEG in full Joint Photographic Experts Group Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. 2000 standard to easily compress very large images so that they may be sent by e-mail without any loss in quality. eFotoXpress is the first product that uses the new JPEG2000 standard so that compressed images may be sent via e-mail. New eFotoXpress features include encoding voice with the images so that the recipient can now listen to voice messages as well as view text along with photos. eFotoXpress is a boon to the over 148 million digital camera users in the US and beyond because it is able to compress very large images (from 80m) to small images (to 60K). eFotoXpress can also substantially reduce storage costs up to 80%. Large images can be saved in smaller sizes and archived. About eFotoXpress The eFotoXpress product is an easy-to-use photo utility that compresses images with highest possible efficiency. The digital images can be sent to many different recipients with one click of button. This product is designed to compress any high-resolution JPEG images from different digital cameras, scanners and camcorders. eFotoXpress works with many email utilities, such as Microsoft Outlook, Yahoo, and Hotmail. This utility will allow digital camera users to send more digital pictures over the Internet at a greater speed through the use of highly integrated compression technologies. About JPEG2000 The Joint Photographic Experts Group (image, body, file format, standard) Joint Photographic Experts Group - (JPEG) The original name of the committee that designed the standard image compression algorithm. JPEG is designed for compressing either full-colour or grey-scale digital images of "natural", real-world scenes. (JPEG) has approved the next standard for image compression, known as JPEG2000, based on wavelet compression algorithm. The new standard offers great flexibility and allows images to be stored, accessed, edited and transmitted compactly and efficiently. It provides a new framework to better address increasing needs for compression and functionalities for still image applications such as printing, digital photography, scanning, mobile applications, digital library, and medical imaging. About AMC Located in Sunnyvale, California, AMC (a publicly traded company publicly traded company A company whose shares of common stock are held by the public and are available for purchase by investors. The shares of publicly traded firms are bought and sold on the organized exchanges or in the over-the-counter market. ) is a major leader in developing JPEG2000 consumer products. The company continues to invest its resources in the compression technology that addresses the digital camera market and video streaming market. Visit us at www.amux.com Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. Statement This announcement contains forward-looking statements. These statements are based on current plans, estimates and projections and contain risks. Do not place reliance on them. Other factors can change these forward-looking statements and may lead to potential risks and total losses. Consult your investment advisors before making any investment in the stocks. The company is not responsible for any inaccuracies. |
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