American Megatrends Inc. Recognizes the Concerns for its Customers' Security.Business Editors ATLANTA--(BUSINESS WIRE)--July 10, 2001 American Megatrends American Megatrends Incorporated (AMI) is a Georgia, USA based hardware company that creates PC hardware and firmware. It was founded in 1985 by the current chairman and president, S. Shankar. Inc.: Editorial Summary -- American Megatrends assures customers that its BIOS contains no automatic connection routines like those found in PhoenixNet. -- AMIBIOS offers unsurpassed stability and innovation, while respecting the security concerns of customers. American Megatrends Inc. (AMI), leading developer of innovative BIOS solutions worldwide, assures their customers that their privacy is a main priority in BIOS development. With the recent outcry from end users regarding the Phoenix Technologies' PhoenixNet, AMI would like to publicly assure its customers worldwide that AMIBIOS AMIBIOS American Megatrends, Incorporated, Basic Input/Output System contains no automatic connection routines that could possibly endanger en·dan·ger tr.v. en·dan·gered, en·dan·ger·ing, en·dan·gers 1. To expose to harm or danger; imperil. 2. To threaten with extinction. their privacy or data. Recently, there has been a firestorm fire·storm n. 1. A fire of great size and intensity that generates and is fed by strong inrushing winds from all sides: the firestorm that leveled Hiroshima after the atomic blast. 2. of complaint from end users who are not happy with what they perceive as a violation of their privacy and security by PhoenixNet. Apparently the PhoenixNet-enabled BIOS automatically connects to the Phoenix servers enabling automatic downloads of files. Concerns about the user's ability to control or turn off this feature has customers concerned about what is going on. AMI's belief as a long time industry leader is that end users should have ultimate control over their system from connectivity and software down to the firmware A category of memory chips that hold their content without electrical power. Firmware includes flash, ROM, PROM, EPROM and EEPROM technologies. When holding program instructions, firmware can be thought of as "hard software." See flash memory, ROM, PROM, EPROM, EEPROM and FOTA. and hardware levels. Anything that would undermine or remove the user's ability to share or not share information about their system goes against our company's basic belief. AMI prides itself on providing cutting edge technology which include all manner of privacy and security. In late 1999, AMI internally discussed the possibility of integrating technology much like that of Phoenix Technologies' PhoenixNet. After debating the pros and cons pros and cons Noun, pl the advantages and disadvantages of a situation [Latin pro for + con(tra) against] of developing these features and others, it was decided that user concern for security outweighed any potential usefulness or money-making possibilities. "American Megatrends Inc. values our customers' security and privacy. AMI researched a solution much like that of PhoenixNet and chose not to pursue it," said Bill Clark, Strategic Accounts Manager, Software Division. "We prefer to focus on the technology aspects of our code rather than trying to `value-add' the BIOS with marketing related components." About AMI Founded in 1985, American Megatrends Inc. (AMI) has dedicated its resources to providing OEMs, resellers and systems integrators with leading edge computer technologies. This privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. , best known for its Basic Input/Output Systems (operating system) Basic Input/Output System - (BIOS, ROM BIOS) The part of the system software of the IBM PC and compatibles that provides the lowest level interface to peripheral devices and controls the first stage of the bootstrap process, including installing the operating or BIOS, also supplies its state-of-the-art hardware, software and utilities to over 55 percent of today's high-tech manufacturers. Headquartered in Atlanta, AMI has locations in the U.S. and throughout the world including Munich, London, Taipei, Chennai, Seoul and Tokyo to better serve our customers. For more information on AMI, its products, services or reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers. opportunities, call 1-800-U-BUY-AMI or visit www.ami.com. Product specifications are subject to change without notice. Products mentioned may be trademarks or registered trademarks of their respective companies. All rights reserved. No warranties are made, either express or implied, with regard to the contents of this work, its merchantability mer·chant·a·ble adj. Suitable for buying and selling; marketable. mer chant·a·bil or fitness for a particular use. This publication
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