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American Megatrends Inc. Expands Presence in Canadian Market.


Business Editors

ATLANTA--(BUSINESS WIRE)--May 3, 2000

American Megatrends American Megatrends Incorporated (AMI) is a Georgia, USA based hardware company that creates PC hardware and firmware. It was founded in 1985 by the current chairman and president, S. Shankar.  Inc. (AMI) today announces the launch of its RAID and motherboard products in Canada through Binary Marketing and Tech Data (NASDAQ/NMS:TECD TECD Training Equipment Change Directive ).

"We believe Canada will represent nearly 10 percent of our North American North American

named after North America.


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North American cattle tick
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 channel market within the next year," said Joe Leader, AMI National Sales Manager sales manager ngerente m/f de ventas

sales manager ndirecteur commercial

sales manager sale n
. "Binary Marketing brings to the table a tremendous network of Canadian resellers, System Integrators and government contracts that are a perfect fit for our RAID controllers and motherboards. We anticipate Binary Marketing will serve AMI with extraordinary efficiency promoting our new products, including HyperDisk, our new IDE hard drive accelerator."

Binary Marketing plans to bring AMI the same level of market share it enjoys globally as the largest third-party host-based RAID controller manufacturer. Binary Marketing's management team's 22 years of combined experience in the Canadian computer market offers AMI a multitude of sales expertise, including chip, board and system level products integration. Binary Marketing must face the challenge of exceeding those levels and make Canada AMI's most successful market.

"As a highly technical storage and server sales force, we are very excited at AMI's breadth of leading-edge products that we can offer the Canadian market," said Ayal Cohen cohen
 or kohen

(Hebrew: “priest”) Jewish priest descended from Zadok (a descendant of Aaron), priest at the First Temple of Jerusalem. The biblical priesthood was hereditary and male.
, President of Binary Marketing. "I believe we can begin to address this challenge with our newly formed distribution relationship with Tech Data Canada. This relationship will make it easier for customers to evaluate, qualify and purchase AMI's products, and enhance Tech Data's product offering in the motherboard and storage categories."

"The addition of AMI to our already strong component product offering is another way Tech Data is able to support resellers in the ever growing internet and communication sectors of the industry," said Larry Shulman, Director of Components Business for Tech Data Canada. "AMI's strength in providing advanced server motherboard technology to the channel, coupled with their high performance RAID technology products allows Tech Data to be the source for high performance server, hardware and software solutions to resellers."

About Binary Marketing

Founded in April 1997 by Ayal Cohen, Binary Marketing is a Canadian representative for international manufacturers of components and software that provides market management services, including marketing, sales and front-line technical support. Binary Marketing focuses primarily on storage and OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  system components.

About Tech Data

Tech Data Corporation (NASDAQ/NMS:TECD), founded in 1974, is a leading global provider of IT products, logistics management Logistics Management is that part of Supply Chain Management that plans, implements, and controls the efficient, effective, forward, and reverse flow and storage of goods, services, and related information between the point of origin and the point of consumption in order to meet  and other value-added services. The fortune 500 company and its subsidiaries serve more than 100,000 technology resellers in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Canada, the Caribbean, Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. , Europe and the Middle East. Tech Data's extensive service offering includes pre- and post-sale training and technical support, financing options, configuration and assembly services, as well as a full range of award-winning electronic commerce solutions. The company generated sales of $17 billion for its most recent fiscal year, which ended January 31, 2000.

About AMI

Founded in 1985, American Megatrends Inc. (AMI) has dedicated its resources to providing OEMs, resellers and systems integrators with leading edge computer technologies. This privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
, best known for its Basic Input/Output Systems (operating system) Basic Input/Output System - (BIOS, ROM BIOS) The part of the system software of the IBM PC and compatibles that provides the lowest level interface to peripheral devices and controls the first stage of the bootstrap process, including installing the operating  or BIOS, also supplies its state-of-the-art hardware, software, utilities and RAID controllers to over 55 percent of today's high-tech manufacturers. Headquartered in Atlanta, AMI has locations in the U.S. and throughout the world including Munich, London, Taipei, Madras, Seoul and Tokyo to better serve our customers. For more information on AMI, its products, services or reseller opportunities call 1-800-U-BUY-AMI or visit www.ami.com.
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Publication:Business Wire
Geographic Code:1USA
Date:May 3, 2000
Words:584
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