American Medical Alert Corp. Expands Marketing and Sales Team.

Business Editors & Health/Medical Writers

OCEANSIDE, N.Y.--(BUSINESS WIRE)--March 1, 2002

American Medical Alert Corp. (Nasdaq: AMAC), announced today that Dan Bradshaw has joined AMAC as Managing Director, Strategic Account Development.

Mr. Bradshaw will be focused on securing relationships with healthcare providers, managed care organizations and community service programs for AMAC's new H-LINK(R) remote healthcare monitoring service, which combines its PERS device with Health Hero Network's technology platform for health and disease state monitoring.

Frederic Siegel, Vice President, Sales and Marketing of AMAC, commented, "The addition of Dan Bradshaw further augments our senior sales and marketing capability. Mr. Bradshaw's sales experience and proven track record in the disease management and, telehealth sectors will play a vital role in developing and implementing new sales strategies and support AMAC's mission to become the market leader for healthcare monitoring and 24/7 communication services."

Dan Bradshaw joins the Company from Health Hero Network Inc., of Mountain View, CA. The transition to AMAC is part of an ongoing strategic relationship between the two companies. Mr. Bradshaw has extensive experience in developing and executing sales and marketing programs in a multitude of health care settings. At Health Hero, he was Director, National Accounts, where he was responsible for business development activities with some of the company's largest commercial accounts. While at Health Hero he worked to enhance disease management and e-Healthcare strategies for clients that included managed care, IPA, IDN and disease management specialty carve-outs. Prior to his tenure at Health Hero he was Vice President, Pacific Region for Access Health Inc. in Sacramento, CA, where he was responsible for directing commercial sales and account management teams in the western United States. Earlier positions include a number of senior sales and marketing positions with Reuters Information Services and MCI Telecommunications Corporation in New York. He received his BA from Trinity College in Hartford, CT, and has completed executive programs at Stanford Business School in 1982.

About American Medical Alert Corp.

AMAC is a provider of medical response and 24-hour on-call-monitoring services to assist the healthcare community in providing at-risk patients with instant access to assistance from trained professionals. AMAC is vertically integrated with involvement in all phases of service delivery including product design and development, manufacturing and testing, field service and 24-hour monitoring.

The H-LINK(R) service platform has enabled AMAC to begin its transformation from a single product and service line to a comprehensive portfolio of personal health appliances and communication services that meet the growing needs of patients and providers.

AMAC's exclusive strategic alliance with Health Hero Network, Inc. aims to develop new home care applications that should enable AMAC to expand its presence in the growing markets of home care, hospitals, managed care, as well as the existing Personal Emergency Response System (PERS) market.

This press release contains forward-looking statements that involve a number of risks and uncertainties. Important factors that could cause actual results to differ materially from those indicated by such forward looking statements are set forth in AMAC's filings with the Securities and Exchange Commission (SEC), including AMAC's Annual Report on Form 10-KSB, it's Quarterly Reports on Forms 10-QSB, and other filings and releases. These include uncertainties relating to competition, technological development, government regulation, dependence upon key customers and availability of financing.