American Medical Alert Corp Announces Key Executive Promotions.

OCEANSIDE, N.Y. -- American Medical Alert Corp. (NASDAQ: AMAC), a provider of healthcare communication services and advanced home health monitoring technologies, announced today the promotions of Frederic S. Siegel to Executive Vice President and Randi Baldwin to Senior Vice President, Marketing and Program Development.

Mr. Siegel joined AMAC in 1994 as Sales Executive and has over 15 years leadership experience in sales, product development and forging strategic partnerships. Mr. Siegel was instrumental in the development and execution of AMAC's diversification strategy to position AMAC as a national provider of healthcare monitoring and communications solutions. As EVP, Mr. Siegel will continue his role in product development and strategic relations to enhance AMAC's business and revenue expansion strategy.

Ms. Baldwin joined AMAC in 1999 as Director of Marketing and has 18 years experience in marketing, advertising and program development. Prior to joining AMAC, Baldwin previously led a number of marketing efforts under various advertising agencies for top brands, including House of Seagram, Alliance for Downtown NY, and Dale Carnegie and Associates. In her new position, Randi will be focused on marketing, advertising and new technology opportunities.

Jack Rhian, President and Chief Executive Officer, commented, "Fred Siegel was a principal architect of AMAC's business plan that transformed the Company from a traditional personal emergency response system provider to multifaceted healthcare communications company. Going forward, Fred is responsible for leadership and direction to execute the Company's business development, product development and management objectives. Randi Baldwin possesses a comprehensive grasp of the scope of the specialized nature of our business. In this new capacity, Randi will focus her efforts on converting the Company's marketing strategy into operationally sound programs.

Both of these individuals have earned the promotions announced today through their unwavering dedication and efforts demonstrated over many years. I have complete confidence that together with the other experienced and dedicated members of AMAC's management team we will attain our objectives to the benefit of all of AMAC's stakeholders."

About American Medical Alert Corp.

AMAC is a healthcare communications company dedicated to the provision of support services to the healthcare community. AMAC's product and service portfolio includes Personal Emergency Response Systems (PERS) and emergency response monitoring, electronic medication reminder devices, disease management monitoring appliances and healthcare communication solutions services. AMAC operates eight communication centers under local trade names: HLINK OnCall, Long Island City, NY, North Shore TAS, Port Jefferson, NY, Live Message America, Audubon, NJ, ACT Teleservice, Newington, CT and Springfield, MA, MD OnCall, Cranston RI and Capitol Medical Bureau Rockville, MD, American MediConnect and Phone Screen Chicago, IL to support the delivery of high quality, healthcare communications.

This press release contains forward-looking statements that involve a number of risks and uncertainties. Forward-looking statements may be identified by the use of forward-looking terminology such as "may," "will," "expect," "believe," "estimate," "anticipate," "continue," or similar terms, variations of those terms or the negative of those terms. Important factors that could cause actual results to differ materially from those indicated by such forward-looking statements are set forth in the Company's filings with the Securities and Exchange Commission (SEC), including the Company's Annual Report on Form 10-K, the Company's Quarterly Reports on Forms 10-Q, and other filings and releases. These include uncertainties relating to government regulation, technological changes, costs relating to ongoing FCC remediation efforts, our expansion plans, our contract with the City of New York and product liability risks.