American Media Inc. announces acquisition of MediaOne Inc.LANTANA lantana (lăntā`nə): see verbena. lantana Any of more than 150 shrubs that make up the genus Lantana in the verbena family, native to the New World and African tropics. , Fla.--(BUSINESS WIRE)--Oct. 3, 1996--American Media Inc. announced that is has acquired MediaOne Inc. a national in-store advertising company, from Time Inc. In-Store Marketing. Terms of the acquisition were not disclosed. MediaOne is considered to be one of the most visible in-store advertising systems, because of its emphasis on the front end of supermarkets. Increasingly, the front end of supermarkets is viewed as a premier marketing location, as categories such as soft drinks, snacks and greeting cards See e-card. attempt to secure positions. With MediaOne's 10 years experience in that arena, the company is well poised to expand on its goal of being an authority on marketing at the front end. Two long time managers of MediaOne will lead the new company, which has been renamed FrontLine front·line also front line n. 1. A front or boundary, especially one between military, political, or ideological positions. 2. Basketball See frontcourt. 3. Football The linemen of a team. Marketing Inc. Jefferson Myers will become president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , and Lili Mahlab, executive vice-president, Sales and Marketing. Jefferson Myers said: "FrontLine's MediaOne advertising program has demonstrated that it can make a substantial impact on sales. We are excited by the powerful new resources American Media will bring to assure future growth. We are also encouraged by what we see as a broader understanding by manufacturers that in-store advertising should be a core component of a contemporary marketing plan." Peter Callahan, chairman and CEO of American Media Inc. said: "Our continuing strategy is to build on our strong relationship with key retailers which we believe will enhance the selling position of our clients' products as well as our own magazines. FrontLine will play an important role in the growth of our in-store programs." American Media Inc. publishes National Enquirer En`quir´er n. 1. See Inquirer. Noun 1. enquirer - someone who asks a question asker, inquirer, querier, questioner , Star, Soap Opera Magazine Soap Opera Magazine was a weekly periodical devoted to interviews and recaps of American soap operas. The magazine was run for many years by American Media until the company, who had lost money for years, decided to cease publication of the magazine, focusing instead on , Weekly World News and Country Weekly. Distribution Services Inc., a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. , provides marketing, merchandising and information gathering services to publishing and consumer products companies and to retailers. CONTACT: American Media Inc., Lantana Richard W. Pickert Senior Vice President/Chief Financial Officer 561/540-1000 ext. 2100 |
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