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American Marketing Association to Host Beyond Borders: Making Worldwide Marketing a Reality; DFW-AMA Professional Development Event Includes Marketing Veterans from Oracle, McDonald's, DFW International Airport and Mary Kay.


DALLAS -- The Dallas-Fort Worth Chapter of the American Marketing Association The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession.  today announced its upcoming professional development event, Beyond Borders: Making Worldwide Marketing a Reality, April 6, 2006. The one-day event one-day event

a contraction of the three-day event but like that contest is aimed at selecting the best all-round horse and rider. The events usually contested are show-jumping, dressage and cross-country.
 will showcase how top performing organizations capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 global marketing.

Scheduled Speakers include:

--Master of Ceremonies, David Johnson -- CBS Radio, KRLD-AM 1080

--IBM -- VP of Marketing for IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) .com, Pam Kaplan

--Oracle -- GVP GVP Genesys Voice Platform
GVP General Voters Party (Fiji)
GVP Gasoline Vapor Pressure
GVP Global Vision for Peace
GVP Global Visualization Process
 of Oracle Marketing, Fred Studer

--DFW International Airport -- VP of Public Affairs, Ken Capps

--Mary Kay -- SVP SVP S'il Vous PlaƮt (French: Please)
SVP Senior Vice President
SVP Schweizerische Volkspartei (Swiss People~s Party)
SVP Society of Vertebrate Paleontology
SVP Social Venture Partners
SVP St Vincent de Paul
 of Marketing, Rhonda Shasteen

--Davis Munck Butrus -- Attorney at Law, Chair, International Business & Trade Practice, James Chester

--McDonald's -- Former VP of Children's Advertising, Linda Kravitz

--Houston AMA (Automatic Message Accounting) The recording and reporting of telephone calls within a telephone system. It includes the calling and called parties and start and stop times of the call. , One Real World -- Head of AMA International SIG, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of One Real World (a Hispanic Marketing Agency), Manuel Delgado

--Mayor of Irving, Mayor Gears
What:      Beyond Borders: Making Worldwide Marketing a Reality

When:      Thursday, April 6,
           7:30 a.m. - 6:30 p.m.

Who:       DFW Chapter of the American Marketing Association

Where:     University of Dallas
           1845 E. Northgate Drive
           Irving, TX 75062

Cost:      Full Day Registration:
           Member: $225, Non-Member: $250, Student: $125
           Half-Day Registration:
           Member: $175, Non-Member: $200, Student: $100

More info: http://www.dfwmarketing.org



About the American Marketing Association:

The American Marketing Association (AMA) is the largest marketing association in North America with over 40,000 members. It is a professional organization for individuals involved in the practice, teaching and study of marketing. It is also the leading source for professional development, education, information and networking in the field of marketing. www.marketingpower.com

About the Dallas-Fort Worth AMA Chapter:

With nearly 600 members, the Dallas-Fort Worth AMA is among the top ten professional chapters of the more than 70 chapters across the US and Canada. The local organization provides a forum for professional development, education and networking through monthly luncheons in Dallas and Fort Worth, a "Power Breakfast" Learning Series, job postings and career information through the Marketing Career Network and an array of social as well as cultural events. www.dfwmarketing.org
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Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 15, 2006
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