American Marketing Association Offers Marketing Research Boot Camp(TM); DFW American Marketing Association to Host National Event Sept. 7-8 at American Airlines Training and Conference Center and Meet n' Greet on Sept. 7 at Spike Restaurant and Lounge.

DALLAS -- The American Marketing Association and the Dallas-Fort Worth Chapter of the American Marketing Association announce they are co-sponsoring a Marketing Research Boot Camp, an intense one and one-half day program that will offer an introduction to marketing research for non-researchers. Attendees of this event will learn how to build solid marketing strategies to boost sales, position products more effectively, and help speak more effectively to customers while measuring results for company leadership.

"This is critical training for today's marketers. We are pleased to co-sponsor this event with the national AMA," said Jim Dawson, President of the DFW American Marketing Association. "The Marketing Research Boot Camp is designed to help marketers and business owners better understand the needs of their key customers, while giving them the insight to new markets and opportunities. This is another way the DFW AMA provides ongoing value to its members."

Who:    AMA members, new members and their marketing teams

        --  Marketing researchers new to the field

        --  Seasoned marketers who need an introduction or refresher
            to marketing research

        --  Marketing practitioners who interface with marketing
            research suppliers


What:   Marketing Research Boot Camp
        AMA members -- $440
        New Members -- $665 (includes 1 year AMA membership)
        Continental breakfast, lunch (day 1) and breaks provided

Where:  American Airlines Training and Conference Center
        4501 Highway 360 South, Ft. Worth, TX 76155, 817-956-6030

When:   8:00 a.m. to 5:00 p.m., Sept. 7
        8:00 a.m. to noon, Sept. 8

How:    To register, and for hotel information, call AMA's customer
        service 1-800-AMA-1150 or visit AMA's website at:
        www.marketingpower.com/mrbootcamp.

Networking at Dallas Hotspot After the Marketing Research Boot Camp:

   Join the DFW American Marketing Association for a Meet n' Greet on
Thursday, September 7, 2006 from 6:00 p.m. to 8:00 p.m. at Spike
Restaurant and Lounge, located at Mockingbird Station next to the
Angelika Film Center. Enjoy special drink prices and appetizers at
this Dallas hotspot, which features award-winning cocktails and
international cuisine. Non-members cost $10.00 and members are no
charge. Registered attendees will receive a drink coupon at
registration. To register, go to www.dfwmarketing.org, click on
Events, click on the Meet n' Greet, then click on the Register Today
button.

Spike Restaurant and Lounge
5321 E. Mockingbird Lane
Dallas, TX 75206, 214-288-8882
www.spikedine.com

Mark Your Calendars for More Great AMA Events:

The DFW AMA holds monthly luncheon programs in Dallas on the third Wednesday of each month at Brookhaven Country Club, in Fort Worth on the fourth Thursday of every other month at The Fort Worth Club, and nonmembers are welcome to attend. September's Dallas Signature Luncheon on Sept. 20 features Rhonda Shasteen, Mary Kay Senior Vice President of Corporate Brand Strategy and Sales Support, who will discuss branding in an international organization. For more information and details regarding the chapter and its program schedule, go to www.dfwmarketing.org.

About the American Marketing Association:

The American Marketing Association (AMA) is the largest marketing association in North America with over 40,000 members. It is a professional organization for individuals involved in the practice, teaching and study of marketing. It is also the leading source for professional development, education, information and networking in the field of marketing. www.marketingpower.com.

About the Dallas-Fort Worth AMA Chapter:

With over 600 members, the Dallas-Fort Worth AMA is among the top ten chapters of the more than 73 professional chapters across the United States and Canada. The local organization provides a forum for professional development, education and peer-to-peer collaboration through monthly luncheons in Dallas and Fort Worth, a "Power Breakfast" Learning Series, a job bank service through the Marketing Career Network and an array of social as well as cultural events. www.dfwmarketing.org.