American Marketing Association Hosts `Dinner Mixer with Shiner' on May 26; E. Shamus Hanlon of The Gambrinus Company Presents Case Study of Texas' Own Shiner Beer.

SAN ANTONIO -- The San Antonio Chapter of the American Marketing Association will host a dinner mixer at Rio Rio Cantina on Thursday, May 26th, which will include a sampling of complimentary Shiner beers, provided by The Gambrinus Company.

Keynote speaker will be E. Shamus Hanlon, Group Brand Director for Shiner, Moosehead, and Pete's Brand franchises at The Gambrinus Company headquartered here in San Antonio. He will present a multi-media presentation entitled: Positioning Your Brand To Win: A Case Study of Texas' Own Shiner Beer. Hanlon will present past branding efforts, as well as the brand new, not-yet-released 2005 Shiner advertising campaign.

Hanlon is an experienced brand marketer, with over 15 years of executive packaged goods marketing experience, including positions with Allied Domecq Spirits & Wine, Miller Brewing Company, and Frito-Lay. He also worked as a principal of a start-up creative services agency, 140dB, LLC in Chicago before joining The Gambrinus Company. He holds a BS degree in Economics from the United States Military Academy at West Point, a Master of Science in Business Administration from Boston University, and an MBA from the University of Chicago Graduate School of Business.

The event will be held at the Rio Rio Cantina, located at 403 E. Commerce Street, on the corner of South Presa, on the RiverWalk. The dinner mixer will feature a cocktail social with cash bar at 6:00 p.m., a buffet dinner at 6:30, immediately followed by the multi-media presentation, and a complimentary sampling of Gambrinus products and special recipes afterwards until 9:00 p.m.

The cost of the event is $25 for AMA members and $35 for non-members and guests. Seating is limited to the first 100 attendees. Walk-ins without a reservation are welcome if seating is available, but will be charged an additional $5 fee. No-shows will be billed. Attendees must be 21 or older.

Interested parties are encouraged to RSVP by Tuesday, May 24th online at www.sa-ama.org, by e-mail to [e-mail], or by phone at 210-414-7664.

The American Marketing Association is one of the leading associations of marketing professionals worldwide, with more than 38,000 members in 75 nationwide chapters. The San Antonio chapter, founded in 1971, has over 175 members, and serves leading marketers, advertisers, business professionals, media representatives, and others involved in the local and national marketing community. More information is available at the local chapter website at www.sa-ama.org, or at the national AMA website www.marketingpower.com.

RECAP FOR EVENT CALENDARS:
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Event:    American Marketing Association presents Dinner Mixer with
          Shiner
Date:     Thursday, May 26th
Time:     6:00 - 9:00 PM
Location: Rio Rio Cantina, 403 E. Commerce, at South Presa, on the
          Riverwalk
Speaker:  E. Shamus Hanlon, Brand Group Director, The Gambrinus
          Company
Topic:    Positioning Your Brand to Win: A Case Study of Texas' Own
          Shiner Beer
Cost:     $25 for AMA members, $35 for non-members. No-shows will be
          billed. Seating is limited to the first 100 attendees.
RSVP:     By Tuesday, May 24, at www.sa-ama.org,
          [e-mail], or 210-414-7664.