American Marketing Association Announces Technology Marketing Event on June 29; Making Sense of the Alphabet Soup of Blogs, RSS, and Other New Technologies; Emerging Marketing Technologies: How to Leverage New Media to Grow Your Business.

DALLAS -- The explosion of new media has created a veritable "alphabet soup" of terms and phrases that marketers need to know. It used to be HTML, XML, XP were the standard fare, but now we have blogs, RSS, CMS, BOT, F2F, RFID, SMS, POP, A9, EMS, HMD and a host of other terms invading the once sacred turf of the four P's. On Thursday, June 29, 2006, the American Marketing Association, Dallas-Fort Worth Chapter, will host an executive luncheon entitled "Emerging Marketing Technologies: How to Leverage New Media to Grow Your Business" at the Fort Worth Club, Fort Worth, TX.

The speaker will be Bob Kaplitz, Adjunct Professor, Advertising and Marketing at the University of Dallas, Graduate School of Business, MBA Program. He will explain the latest in new media trends and how they will impact the design, content and execution of future marketing programs. The program will help marketers to:

--Learn what makes these new concepts valuable.

--Discover how fast competitors can make an emotional connection with your customers.

--Experience high engagement permission marketing.

--Learn how to put the new media to work

--Discover what technology pitfalls to avoid.

Professor Kaplitz will offer insights about emerging technologies and trends garnered through his teaching efforts with graduate students in advertising, marketing and global communications. He is also the principal of a Dallas-based media consulting firm where he has led the development of new branding strategies for TV stations for over 25 years.

He has spoken on branding and marketing throughout the U.S. and abroad to groups including the Business Marketing Association, Marketing Focus North America, National Academy of Television Arts & Sciences, the National Association of Broadcasters, and to corporate executives and boards.

The DFW AMA Executive Luncheon will be held at the Fort Worth Club, 306 West 7th St., Fort Worth Texas. Registration begins at 11:30 and the event starts at 12 noon. Events costs are: $28/AMA members; $38/non-members with advance registration; for late and at the door registrations, add $10.

For more information, go to www.dfwmarketing.org or call Denise Shedrick, AMA Executive Director at the AMA office: 972-943-1376; 469-644-8834 or go directly to www.CVENT.com and enter the event code: 4AN7MC2FV4G.

About the American Marketing Association:

The American Marketing Association (AMA) is the largest marketing association in North America with over 40,000 members. It is a professional organization for individuals involved in the practice, teaching and study of marketing. It is also the leading source for professional development, education, information and networking in the field of marketing. www.marketingpower.com

About the Dallas-Fort Worth AMA Chapter:

With nearly 600 members, the Dallas-Fort Worth AMA is among the top ten professional chapters of the more than 70 chapters across the US and Canada. The local organization provides a forum for professional development, education and networking through monthly luncheons in Dallas and Fort Worth, a "Power Breakfast" Learning Series, job postings and career information through the Marketing Career Network and an array of social as well as cultural events. www.dfwmarketing.org