American Marketing Association, Houston Chapter, Hits the Road to Explore the Cultural Intricacies of Hispanic Marketing; Bus Tour Includes Unique Perspective into Houston's Hispanic Community.HOUSTON -- AMA (Automatic Message Accounting) The recording and reporting of telephone calls within a telephone system. It includes the calling and called parties and start and stop times of the call. Houston's Hispanic Marketing Special Interest Group will hit the road with a bus tour during the November 18, 2005 program, "Journey into Hispanic Marketing: A Tour of Houston's Hispanic Communities." With over $700 billion in purchasing power Purchasing Power 1. The value of a currency expressed in terms of the amount of goods or services that one unit of money can buy. Purchasing power is important because, all else being equal, inflation decreases the amount of goods or services you'd be able to purchase. 2. , Hispanics are one of the fastest-growing population segments in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . In recognition of this powerful market, tour guides Professor Lorenzo Cano (Associate Director of the Center for Mexican American Mexican American n. A U.S. citizen or resident of Mexican descent. Mex  i·can-A·mer Studies at the
University of Houston) and Paula Leichen (Advertising Director for
Latinas, a community magazine for Houston's Latin families) will
offer insight on the Hispanic market by immersing the participants in
Houston's Hispanic community. Following the tour, a Latin lunch
buffet will be served at Bocados with further-moderated discussion.
WHEN: Friday, November 18, 2005, 11:30 a.m. - 2 p.m.
AGENDA: 11:30 a.m. - Arrive at the parking lot at Bocados
Restaurant and board tour bus
Noon - Bus departs for tour
12:50 - Bus returns to Bocados
12:50-1:50 - Latin lunch buffet: appetizers, warm entree
and a postre (dessert).
WHERE: Bocados Restaurant
1312 W. Alabama, Houston 77006
COST: Advance Registration: AMA Members $30; AMA Non-members $50;
Students $18 (must show ID at door).
At the event: AMA Members $50; Non-Members $60
Advance reservations can be made online at www.amahouston.org. Walk-ins will not be assured seating. Please keep in mind that no shows will be billed for this event. Register online at www.regonline.com/84255. Please RSVP (ReSerVation Protocol) A communications protocol that signals a router to reserve bandwidth for real time transmission. RSVP is designed to clear a path for audio and video traffic, eliminating annoying skips and hesitations. by noon on November 16th. Since there is limited seating on coach, pre-registration is strongly recommended. For more information on this event, please contact Alicia Menanteau at aliciamenanteau@hotmail.com. Thank you to event sponsors ESX See VMware. , Inc., LAT TV and Stewart Guaranty Title Company. The Houston chapter of the American Marketing Association The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. has over 700 members and is Houston's largest and oldest marketing professional services organization. For scheduled luncheons, meetings and membership information, please visit www.amahouston.org. |
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