American Marketing Association, Houston Chapter, Announces the 2006 Marketer of the Year; Initiative of Chief Marketing Officers Select the Houston Symphony for its Marketing Vision and Accomplishment.HOUSTON -- The Houston Chapter of the American Marketing Association The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. (AMA (Automatic Message Accounting) The recording and reporting of telephone calls within a telephone system. It includes the calling and called parties and start and stop times of the call. ) has named the Houston Symphony The Houston Symphony Orchestra is a professional orchestra based in Houston, Texas. Since 1966, it has performed at the Jesse H. Jones Hall for the Performing Arts in downtown Houston. as its 2006 Marketer of the Year. The announcement, made at AMA's September luncheon, is the culmination of more than a year of planning, nomination gathering and judging. To be eligible for the Marketer of the Year award, each nominated company, organization or institution was required to distinguish itself through its innovation, market knowledge, leadership, objectives and execution. The nomination process began in June, when AMA members were invited to submit candidates for Marketer of the Year. Each candidate was then interviewed regarding their target markets, strategies and goals, including the marketing mix of product, place, price and promotion. After the initial judging by AMA Houston past presidents, the list was narrowed to four candidates. An initiative of Houston-area chief marketer officers then scored each finalist. The finalist with the highest score was declared the Marketer of the Year. "The judges were faced with a particularly difficult task," stated Michelle Acosta, president, AMA Houston. "Each of the four finalists - Continental Airlines, Houston Symphony, Imperial Sugar and MD Anderson Cancer Center - exhibited above-board achievement in marketing from conception to execution. In the end, the Houston Symphony's agility and proven results in marketing to diverse audiences for its classical, pops and children's programs drove the judges' decision." "Everyone in our organization is committed to finding new and innovative ways to serve Houston by inviting people to share the power and inspiration of great orchestral music," said Matthew VanBesien, Executive Director/CEO, Houston Symphony. "To have our marketing team recognized by their peers for their innovativeness and success in presenting that message to the community makes us all very proud." The announcement of the 2006 Marketer of the Year took place at AMA Houston's September luncheon, which was emceed by KPRC KPRC Kansas Polymer Research Center KPRC Ernest A. Love Field (airport) Local 2 anchor Wendy Corona Corona, city, United States Corona (kərō`nə), city (1990 pop. 76,095), Riverside co., S Calif.; inc. 1896. The city developed as a primary citrus fruit producer and shipping center. There is also light manufacturing. . To support Houston's future Marketers of the Year, AMA Houston awarded five scholarships to marketing students from the University of Houston. Each student, in addition to excelling in their marketing courses, also worked tirelessly tire·less adj. Not yielding to fatigue; untiring or indefatigable. tire  less·ly adv. for the advancement of marketing in the collegiate col·le·giate adj. 1. Of, relating to, or held to resemble a college. 2. Of, for, or typical of college students. 3. Of or relating to a collegiate church. atmosphere by planning professional development, fundraising and philanthropy philanthropy, the spirit of active goodwill toward others as demonstrated in efforts to promote their welfare. The term is often used interchangeably with charity. events on behalf of their chapter. The 2006 scholarship recipients include AMA-UH officers Aileen Pascual (president), Christina Ngo (executive vice president), Carol White (vice president of fundraising), Alan Pascual (vice president of finance) and Lorinna Heng (vice president of membership.) For more information about the University of Houston AMA Chapter, please visit http://student-web.bauer.uh.edu/ama/. For more information on Marketer of the Year and pictures of the event, please visit www.amahouston.org. About the Houston Symphony Founded in 1913, the Houston Symphony is one of the oldest performing arts organizations in Texas. Since its founding, the Houston Symphony has grown into one of the country's major orchestras with a full complement of concert, recording and touring activities. Each year the Houston Symphony performs approximately 170 concerts for more than 350,000 Houstonians. This season's diverse programming includes classical concerts, the Cynthia Woods Cynthia Lynn Wood (born September 25, 1950 in Burbank, California) is an American model and actress. She is the daughter of Harold and Erma Wood. She was chosen as Playmate of the Month in February 1973 and the 1974 Playmate of the Year. Mitchell Pops series, the Time Warner Family Concerts, holiday concerts and a summer series at The Cynthia Woods Mitchell Pavilion. Please visit www.HoustonSymphony.com for more information. About AMA Houston The Houston chapter of the American Marketing Association has more than 800 members and is Houston's largest and oldest marketing professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. organization. For scheduled luncheons, meetings and membership information, please visit www.amahouston.org. |
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