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American Lung Association Renews as Kintera Client, Selects Kintera Social CRM as Online Fundraising Platform.


SAN DIEGO -- Kintera[R] Inc. (NASDAQ:KNTA) today announced that the American Lung Association has again selected Kintera Sphere[R] software as a service to help the organization continue to reach more people, raise more money, and run more efficiently.

The American Lung Association has renewed its contract with Kintera to provide a social CRM platform, including a content management system (CMS), constituent relationship management (CRM), e-mail and communications, Web sites, events technology, and advocacy tools to the organization's national headquarters and affiliated chapters.

"We have been using Kintera's solutions for several years with great success," said Todd Whitley, vice president of online services for the American Lung Association. "Kintera's social CRM system has enabled us to offer a robust Web site that provides an abundance of targeted information on lung diseases from asthma to cancer. In addition, Kintera technology provides us with a comprehensive view of constituent interactions and relationships. We couldn't have asked for a more comprehensive solution to meet our needs."

As the oldest voluntary health organization in the United States, the American Lung Association has become both a leader and pioneer in the fight against lung disease. More than 200 chapters across the country have been able to benefit from Kintera's social CRM system by using Kintera's CMS, Advocacy and Friends Asking Friends[R] Kintera Thon products.

Friends Asking Friends, the industry's leading online event fundraising software application, has been used by multiple chapters to help organize walks, runs, galas, and other events as well as increase online donations and event participation. The Kintera product enables the American Lung Association's event participants to create personal Web pages and easily send e-mails solicitations to personal contacts. In 2003, the organization's online donations skyrocketed to $960,000 from $320,000.

In addition to Friends Asking Friends, the Kintera Sphere platform has enabled the American Lung Association to create a Web-based supporter and donor database that is available to all 200 offices across the country. With Kintera's social CRM system, the American Lung Association is able to drive all engagement efforts based on a constituent's past interactions, including donation amount, event activities, and Web behavior. This comprehensive view enables the American Lung Association to create a more powerful giving experience among its constituents regardless of their geographic location.

"Kintera's social CRM system unites the online and offline experiences of constituents to give the American Lung Association a holistic view of constituent relationships," said Rich LaBarbera, CEO of Kintera. "And since the system is accessible via the Web, it is ideal for large organizations like the American Lung Association that has multiple chapters spread throughout the country."

To receive more information, visit www.kintera.com.

About Kintera, Inc.

Kintera[R], Inc. (NASDAQ:KNTA) provides software as a service to help organizations quickly and easily reach more people, raise more money and run more efficiently. The Kintera Sphere[R] technology platform empowers The Giving Experience[TM], and features a social constituent relationship management (CRM) system, enabling donor management, e-mail and communications, Web sites, events, advocacy programs, wealth screening and accounting.

For more information about Kintera's software and services, visit www.kintera.com.

Kintera, Kintera Sphere, Friends Asking Friends, The Giving Experience, GivingFund, and FundWare are either registered trademarks or trademarks of Kintera, Inc. in the U.S. and/or other countries.

Forward-Looking Statements

In addition to historical information, this press release contains forward-looking statements (including, without limitation, express or implied statements regarding the adoption of software solutions by nonprofit organizations) that involve risks and uncertainties. These forward-looking statements represent our estimates and assumptions only as of the date hereof. These statements reflect our current views with respect to future events and are based on assumptions and subject to risks and uncertainties. These statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performances or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include, without limitation: our limited operating history; our history of losses; our dependence on increased acceptance by nonprofit organizations of online fundraising; lengthy sales cycles for major customers; our need to manage growth; risks associated with accounting for and processing large amounts of donations; the rapidly changing technologies and market demands; and other risks identified in our filings with the Securities and Exchange Commission. Given these uncertainties, you should not place undue reliance on these forward-looking statements.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 19, 2007
Words:739
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