American Library Association chooses Golden Books' Lassie to promote Library Card Sign-Up Month.NEW YORK--(BUSINESS WIRE)--May 22, 1997--Golden Books Family Entertainment (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : GBFE) announced today that Lassie Lassie canine star of popular film and TV series. [TV: Terrace, II, 13–15; Radio: Buxton, 135] See : Dogs will be the "spokesdog" for National Library Card Sign-Up Month in September, sponsored by the American Library Association American Library Association, founded 1876, organization whose purpose is to increase the usefulness of books through the improvement and extension of library services. (ALA). Lassie posters, bookmarks and door hangers are prominently featured in the ALA's spring catalogue which is marketed to more than 100,000 public, school and academic libraries nationwide. Two posters and ancillary products have been designed for the ALA by Golden Books Entertainment Group, which owns the Lassie copyrights. In addition to a poster depicting Timmy and Lassie which promotes library cards and reading, another classic Lassie pose is featured on a second poster to promote family literacy This article has multiple issues: * Its factual accuracy is disputed. * It needs additional references or sources for verification. * Very few or no other articles link to this one. . "Lassie is the ideal symbol for this important initiative," said Leigh Anne Brodsky Anne Brodsky is a professor in Psychology and Gender and Women's Studies at the University of Maryland, Baltimore County (UMBC). She is also the Director of the Gender and Women's Studies Program. , Senior Vice President, Marketing, Golden Books Entertainment Group. "Throughout her long film and television career, Lassie has empowered children to think for themselves, to be bold
Be bold may refer to:
The ALA's annual Library Card Sign-Up Month campaign encourages parents and others to visit their local libraries to obtain a library card for the children in their lives. The promotion occurs at the beginning of the school year to underscore the important role libraries play in a child's academic success. Proceeds from the sale of these posters support the work of the American Library Association, which promotes the highest quality library services and public access to information. In spring 1998, Golden Books will introduce a Lassie Look-Look book featuring scenes from the new Lassie television series currently airing Saturday nights on Animal Planet. Golden Books Entertainment Group, a division of Golden Books Family Entertainment, Inc., owns an extensive library of character- based family entertainment properties including The Lone Ranger Lone Ranger arch foe of criminals in early west. [Radio: “The Lone Ranger” in Buxton, 143–144; Comics: Horn, 460; TV: Terrace, II, 34–35] See : Crime Fighting Lone Ranger , Underdog, Little Lulu, The Poky Little Puppy and Pat the Bunny and popular holiday animated programs, such as Rudolph the Red-Nose Reindeer and Frosty the Snowman. Golden Books Family Entertainment, Inc. is the leading children's book publisher in North America. The Company owns one of the world's largest libraries of family entertainment copyrights and creates, publishes and markets entertainment and educational products for children and their families through all media. CONTACT: Golden Books Entertainment, New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Leigh Anne Brodsky, 212/583-4415 |
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