American League Baseball MVP Justin Morneau Teams Up With Clearly Canadian.

Major League MVP Joins Impressive Roster of Corporate Spokespeople

VANCOUVER, British Columbia -- Clearly Canadian Beverage Corporation (OTCBB:CCBEF) (the "Company") announced today that Justin Morneau, reigning American League Most Valuable Player, has entered into a worldwide product endorsement relationship with Clearly Canadian. This one year exclusive agreement adds British Columbian born Justin Morneau of the Minnesota Twins to the Company's impressive roster of "clearly" Canadian corporate spokespeople that also features two-time NBA MVP Steve Nash.

"I am flattered for this opportunity to represent such a legendary brand and team-up with basketball legend Steve Nash," stated Justin Morneau. "I have been a fan of Clearly's products for many years and I am really impressed by their new line-up of daily Natural Enhanced Waters."

Morneau, one of the best players in baseball today, joins spokesperson Steve Nash in re-energizing the Company as it expands its distribution network and further develops and acquires "good for you" products.

Stated Brent Lokash, President of Clearly Canadian, "Justin has made incredible progress in the Major Leagues over the past few years and we are thrilled to have him join our growing roster of fine Canadian athletes that proudly represent the Clearly Canadian brand. We look forward to Justin playing a key role in our trade and consumer programs in the U.S. and Canada and especially with our great new distributors in the Minnesota and surrounding Mid West region."

About Clearly Canadian

Based in Vancouver, B.C., Clearly Canadian Beverage Corporation markets premium alternative beverages, including Clearly Canadian[R] sparkling flavoured waters and Clearly Canadian dailyEnergy, dailyVitamin and dailyHydration Natural Enhanced Waters which are distributed in the United States, Canada and various other countries. Since its inception, the Clearly Canadian brand has sold over 2 billion bottles worldwide. Clearly Canadian's recent acquisition of DMR Food Corporation marks the Company's debut into organic and natural products with a wide range of dried fruit and nut snacks offerings from Sundridge Farms, Naturalife, Sweet Selections, Simply by Nature and Glengrove Organics brands. Additional information about Clearly Canadian may be obtained at www.clearly.ca.

Forward Looking Statements

Statements in this news release that are not historical facts are forward-looking statements that are subject to risks and uncertainties. Words such as "expects", "intends", "plans", "may", "could", "should", "anticipates", "likely", "believes", "estimates", "potential", "predicts", "continue" and words of similar import also identify forward-looking statements. Forward-looking statements are based on current facts and analysis and other information that are based on forecasts of future results, estimates of amounts not yet determined and assumptions of management, including but not limited to, the belief that the Company can expand its distribution network and launch and acquire new products. These assumptions are subject to many risks, and actual results may differ materially from those currently anticipated. These risks include, by way of example and not in limitation, general economic conditions, changing beverage consumption trends of consumers, the Company's ability to generate sufficient cash flows to support general operating activities and capital expansion plans, competition, pricing and availability of raw materials, the Company's ability to maintain the current and future retail listings for its beverage products and to maintain favorable supply, production and distribution arrangements, laws and regulations and changes thereto that may affect the way the Company's products are manufactured, distributed and sold and other factors beyond the reasonable control of the Company. Additional information on factors that may affect the business and financial results of the Company can be found in filings of the Company with the U.S. Securities and Exchange Commission and with the British Columbia and Ontario Securities Commissions.