American Lawyer Media Changes Name To ALM.

NEW YORK -- American Lawyer Media, the world's leading media company focused on the practice and business of law, today announced that it has changed its name to ALM, effective immediately. The new name and corporate identity reflect the company's growing array of offerings, including newspapers, magazines, books, events, market research and online information and services, for legal professionals and marketers targeting this lucrative business sector. Detailed information on ALM and its businesses is now available at www.alm.com.

The ALM brand family is the premier vehicle for reaching the $200 billion U.S. legal services industry. ALM products and services are utilized by more than 50% of the nation's practicing lawyers. In total, ALM national and regional publications, events, books, newsletters and reference works reach more than 1 million estimated legal and business professionals annually, while almost 400,000 unique visitors use ALM's electronic news and information resources each month.

"ALM's many well-recognized national and regional brands connect those engaged in the practice and the business of law to vital information and services," said William Pollak, president and CEO of the company. "This name change signals our intention to simplify and streamline those connections, across the full range of company products, while assisting marketers in understanding and reaching this unique professional audience.

"For ALM readers and users, this means new opportunities and incentives to sample, subscribe and attend, whether in person or online," added Pollak. "For marketers, this means new programs that increase the efficiency of using multiple, coordinated ALM channels to communicate and target their companies' business-to-business and consumer messages."

The U.S. legal services market, including 48,000 law firms and 325,000 solo practitioners, employs 1.2 million professionals, managers and support staff. With revenues growing twice as fast as the GNP, law firms now spend $70 billion annually on payroll, $2 billion annually on technology and account for 10% of all new commercial office space leasing activity.

The new ALM corporate graphic identity, designed by Partners & Simons, Boston, will be integrated into all publication covers, Web designs and mastheads.

The company's corporate legal entities will continue to operate and submit SEC filings as American Lawyer Media, Inc. and American Lawyer Media Holdings, Inc., respectively.

Headquartered in New York City, ALM is a leading integrated media company, focused on the legal and business communities. ALM currently owns and publishes 35 national and regional legal magazines and newspapers, including The American Lawyer(R), Corporate Counsel(R) and The National Law Journal(R). ALM's Law.com(R) is the Web's leading legal news and information network. ALM's other businesses include book and newsletter publishing, court verdict and settlement reporting, production of legal trade shows, conferences and educational seminars, market research and distribution of content related to the legal industry. ALM was formed by U.S. Equity Partners, L.P., a private equity fund sponsored by Wasserstein & Co., LP. More information on ALM's businesses and services is available on the Web at www.alm.com.