American Idol Judge Simon Cowell Gets His Just Rewards; Codemasters' TV Commercial for New American Idol Video Game Starring Cowell Debuts This Week.Entertainment Editors/Business Editors/High-Tech Writers NEW YORK--(BUSINESS WIRE)--Nov. 17, 2003 What happens when the world's most notorious talent critic, Simon Cowell Simon Cowell (born 7 October, 1959) is a British artist and repertoire ("A&R") executive for Sony BMG in the United Kingdom and a television producer, more commonly known as a judge on television programmes such as Pop Idol, The X Factor, American Idol , gets the tables turned Tables Turned is a music licensing and broadcasting company launched at the College Music Journal's 2005 Music Marathon conference. It exists to help independent artists find new forms of revenue from their music in addition to record sales. on him? Fans will be able to witness the unlikely scenario in Codemasters' new television commercial for their just launched American Idol American Idol is an annual American televised singing competition, which began its first season on June 11, 2002. Part of the Idol franchise, it originated from the British reality program Pop Idol. video game, based on the hit series co-produced by FremantleMedia North America and 19TV. The spot, in support of the company's game for the PlayStation(R)2 computer entertainment system, Game Boy(R) Advance and PC, will begin airing this week. The commercial will run on FOX, ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. , MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. , Nickelodeon, The WB and other major broadcast outlets throughout the holiday season. Created by New York-based RDA RDA abbr. recommended daily allowance Recommended Dietary Allowance (RDA) The Recommended Dietary Allowances (RDAs) are quantities of nutrients in the diet that are required to maintain good health in people. International, the commercial opens with a close-up of the infamous Simon Cowell spouting spout·ing n. Chiefly Pennsylvania & New Jersey See gutter. See Regional Note at gutter. spouting Noun NZ a. off a procession of "judgments" including...."you are the worst singer in the world" and "absolutely pathetic" ...something fans of the "American Idol" television series have grown to either love or loathe over the past two seasons. But wait, who is on the receiving end of the harsh criticism? Stay tuned; the ending is sure to raise a few eyebrows. "Our TV commercial with Simon is the lynchpin lynch·pin n. Variant of linchpin. lynchpin Noun same as linchpin Noun 1. of our multimillion dollar media campaign," says Steven Lux, Senior Vice President of U.S. Marketing for Codemasters. "We're especially excited to air this spot on the upcoming 'An American Idol Christmas' TV special." The official American Idol video game, featuring Simon, Randy Jackson and Paula Abdul, lets players virtually compete in the famous competition without leaving their couch. With a track list of 40 top hits to choose from, players can compete as an aspiring "American Idol" from the auditions all the way to the finals! The game is dance mat compatible and also includes a special karaoke mode. For a behind the scenes look of the "Making Of" the TV spot visit the game's official website at http://www.codemasters.com/americanidol. About Codemasters Codemasters is a global interactive entertainment company with offices in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , England, France, Spain, Holland and Germany. Founded in the UK in 1986, Codemasters publishes award-winning software for the PC, next generation video game consoles This is a list of video game consoles by the era they appeared in. Eras are named based on the dominant console type of the era (even though not all consoles of those eras are of the same type). Some eras are referred to based on how many bits a major console could process. and online gaming. Codemasters develops original titles such as Operation Flashpoint (PC Game-of-the-year) and Pro Race Driver, as well as games based on top licensed properties including American Idol, MTV Music Generator and IndyCar Series. Based on the television phenomenon, the American Idol game will feature celebrity judges Simon Cowell, Paula Abdul and Randy Jackson, and will be available this fall for the PlayStation(R)2 computer entertainment system, Game Boy(R) Advance and PC. Additional information about Codemasters and its products can be found at www.codemasters.com. About FremantleMedia FremantleMedia, formerly known as Pearson Television, is one of the largest international producers of entertainment programs in the world, producing more than 260 programs in over 40 territories a year. The company's international distribution division distributes over 19,000 hours of programs to 150 countries worldwide. FremantleMedia is the content business production arm of the RTL (Register Transfer Level) A high-level hardware description language (HDL) for defining digital circuits. The circuits are described as a collection of registers, Boolean equations, control logic such as "if-then-else" statements as well as complex event sequences; Group, Europe's largest television and radio broadcast company, with interests in 23 television channels and 22 radio stations in nine European countries. RTL Group is part of Bertelsmann AG, an integrated media and entertainment company that commands leading positions in the world's major media markets. American Idol(TM)19 TV Ltd and FremantleMedia Operations BV. Based on the TV program 'American Idol - the Search for a Superstar' produced by FremantleMedia North America Inc. Licensed by FremantleMedia Licensing Worldwide. www.fremantlemedia.com. |
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