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American IR to Acquire Dashlite Brand.


Business Editors

LAS VEGAS--(BUSINESS WIRE)--Feb. 2, 2001

American IR Technologies Inc. (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:ATLI) today announced it has entered into a Letter of Intent with LHI LHI Local Heritage Initiative
LHI Leading Health Indicator
LHI Leasehold Improvement
LHI Lars Hoej Informatik A/S (Danish translation technology company)
LHI Lipschitz-Hankel Integral
 Inc. to acquire the assets of the company, including its "Dashlite" brand of products (www.dashlite.com).

Over the last eight years, Dashlite products have achieved shelf space in major national retailers such as Wal-Mart, Ace Hardware, Pep Boys and national specialty catalogs Specialty catalogs are a promotion and distribution technique commonly employed by direct marketers. They describe, graphically and verbally, a limited range of products. Specialty catalogs are a good promotion/distribution choice for new products. . As well, they have enjoyed large custom imprint business with North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 auto manufacturers and suppliers.

The Letter of Intent calls for expanded due diligence Research; analysis; your homework. This term has caught on in all industries, because it sounds so "wired." Who would want to do analysis or research when they can do due diligence. See wired.  and financial examination for both companies. Final terms are to be negotiated.

President and chief executive officer of American IR, Ron Ryan, stated: "The Dashlite brand is well recognized in its field. Through this acquisition we take advantage of their consistent revenue stream, drop their costing by as much as 50 percent and dramatically improve their profitability.

"The net result to our shareholders is expected to be an exponential, near-term return on a per-share basis. The combined product lines of our two companies allows American IR to drive towards the inevitable merging of the 'Home Health and Safety' with 'Portable Lighting' categories, creating a much larger opportunity for not only our corporate efforts but for the categories at large."

Martin Lee, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of LHI Inc., added: "We're pleased to be involved with a young company like American IR. They have demonstrated a clear and efficient ability to identify product opportunities and to capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 them, driving from concept to revenue very quickly.

"That they are a public company gives them access to the capital markets in a way that our company could not. We see them as a rapidly expanding company with an experienced initial team. Their sourcing and manufacturing skills already give us a cost advantage that will help us drive our existing product line into even more places."

Ryan continued: "Over more than eight years LHI has achieved a repeat customer base and historical revenues. These qualities add stability to our performance projections. More so, they bring us significant opportunity. We gain executives who bring proven abilities in product design and marketing & sales.

"Our products complement each other's allowing us to expand sales into each other's existing and potential customers. We gain the operational economies of scale that result from combined development and marketing efforts. In a variety of ways, there is an increased potential for American IR in the acquisition of LHI and the Dashlite brand."

About American IR Technologies Inc.

"Technology Putting You First"

American IR Technologies Inc. is in the business of designing and developing proprietary products and technologies. Through its unique Intellectual Property development process, American IR develops technology and consumer products primarily for the "Home, Health & Safety" and "Quality of Life & Leisure" categories.

The full catalog of products is marketed through major national retail chains and catalogs, joint venture and license agreements and private label programs.

Forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 and comments in this news release are made pursuant to safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 provisions of the Securities Exchange Act of 1934. Such statements relating to relating to relate prepconcernant

relating to relate prepbezüglich +gen, mit Bezug auf +acc 
, among other things, the prospects for the company, including the completion of any acquisition transaction or the achievement of future operating results, are necessarily subject to risks and uncertainties, some of which are significant in scope and nature. These risks may be further discussed in periodic reports and registration statements to be filed by the company from time to time with the Securities and Exchange Commission in the future.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 2, 2001
Words:583
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