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American IDC To Change Name to SmartSMS Corp.


HOLLYWOOD -- American IDC Corporation's (Pink Sheets:ACNI ACNI - Arts Council of Northern Ireland) CEO Gordon Lee announced today the decision to change the company name to SmartSMS Corp, which accurately reflects its current business model and corporate mission.

Gordon Lee, CEO, stated, "With the imminent broad success of SMS worldwide and the Company's own SMART Text Messaging service brands, it seems obvious that we will be focusing on the continued implementation of these SMS services for celebrity clients, pro sports teams and lifestyle brands, including major apparel and accessory companies. With the development of Premium SMS cross-marketed over all cell operator platforms, we are now in the early stages of rolling out many major campaigns.

Text messaging with SmartSMS is so simple: All one needs to do is (1) Find the text message option on his/her mobile phone; (2) Enter the "keyword;" (3) Send to 76278 instead of a phone number; and (4) Wait for a quick welcome response. Members will then be notified of the planned upcoming opportunities to win backstage passes to public events, autographed memorabilia, contests for cars and cash that are now being scheduled, paid trips to meet their text message heroes, serve as guest judges on TV shows, and many other exciting upcoming surprises.

American IDC/SmartSMS Corp owns and operates the technology developed by Smart Entertainment. Smart Entertainment was the first premium text messaging company to emerge from Europe, making it the pioneer of Premium Mobile Entertainment worldwide. Halldor Sanne, CEO, President and Founder of SMART, will be joining American IDC/SmartSMS Corp as its new President. Mr. Sanne has worked for over ten years in international sales and marketing, with operations now spanning over 17 countries worldwide. He has run hundreds of mobile marketing initiatives with such recognizable brands as Budweiser, Hyundai, Visa, MasterCard, Volkswagen and Coca Cola, along with Hollywood Blockbusters such as "X-MEN," "KILL BILL" and "THE MATRIX." Mr. Sanne has been instrumental in the start-up and success of a multitude of companies across numerous business sectors. Now global for the past five years, he will bring his knowledge and experience to expand the new American IDC/SmartSMS Corp. Sanne stated, "The last five years have been explosive for SMS and I am excited to see SMART now being headed-up in America, with our exclusive SMS platform 'going public'."

Most text messages cost under one dollar per message received, and callers have the option to cancel instantly.

For further information and a brochure, please contact Gordon Lee, CEO, at 310-999-1984.

About American/SmartSMS Corp:

SmartSMS Corporation, a public company (Pink Sheets:ACNI), is an Internet entertainment company that specializes in mobile marketing campaigns for major brands. American IDC/SmartSMS owns and operates the SmartSMS Text Messaging technology. This technology, which was originally developed and deployed in Europe, provides keen insight into the consumer market in creating branding and marketing campaigns that produce results. To date, this platform has successfully launched hundreds of campaigns worldwide. SmartSMS Corp is headquartered in Los Angeles, with additional presence in New York, Europe, Mexico, South America and Asia.

See also: www.AmericanIDC.com

Forward-Looking Statements: With the exception of historical information, this news release and accompanying information may include forward-looking statements that involve a number of risks and uncertainties. Actual results could differ materially from those anticipated as a result of various risks. There are numerous factors that could contribute to such differences, therefore such projected events and anticipated results are not warranties or guarantees that such events will occur or that the Company will achieve such results. For more information about this corporation and risks involved in the investment of their publicly traded shares, please see the company's web site(s), and/or documents filed with the SEC, which are easily accessible in the EDGAR database system.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 3, 2005
Words:627
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