American Honda Opens U.S. Power Equipment Headquarters; Larger Alpharetta, Ga., Location Reflects Growing Sales Demand.ALPHARETTA, Ga.--(BUSINESS WIRE)--May 24, 1999-- American Honda Motor Co. Inc.'s Power Equipment Division Monday celebrated the grand opening of the division's new headquarters building in Alpharetta. The new, significantly larger headquarters was developed to accommodate the division's recent sales growth and plans for future growth. The new facility is home to 100 sales, marketing and administrative associates, and totals 60,000 square feet, including 43,800 sq. ft. of office space and 16,200 sq. ft. of product- evaluation and laboratory-testing space. Construction of the $6 million building was completed in March 1999. "In 1998, Honda set a new U.S. sales record, selling over 1 million power products and capping a 94-percent sales increase for the past five years," said Wade Terry, vice president of Honda's Power Equipment Division. "The new Alpharetta facility will help us better meet our current customer needs and future growth, and is convenient to our customer base and our North Carolina-based manufacturing and R&D facilities." Honda's Power Equipment Division markets advanced and environmentally responsible outboard marine The Outboard Marine Corporation was a maker of boat motors and maintenance supplies, they also owned several lines of boats such as Chris Craft. They are now owned by Bombardier. motors, lawn mowers, general-purpose engines, generators, tractors, snow blowers and other products. The lawn mowers and lawn tractors are assembled as·sem·ble v. as·sem·bled, as·sem·bling, as·sem·bles v.tr. 1. To bring or call together into a group or whole: assembled the jury. 2. in North Carolina North Carolina, state in the SE United States. It is bordered by the Atlantic Ocean (E), South Carolina and Georgia (S), Tennessee (W), and Virginia (N). Facts and Figures Area, 52,586 sq mi (136,198 sq km). Pop. at Honda Power Equipment Manufacturing Inc., in Swepsonville. Since 1984, American Honda has owned two additional facilities in Alpharetta, where regional sales, service and parts operations are based for the Honda and Acura Automobile, Honda Motorcycle motorcycle, motor vehicle whose design is based on the bicycle. The German inventor Gottlieb Daimler is generally credited with building the first practical motorcycle in 1885. The motorcycle did not become dependable and popular, however, until after 1900. and Honda Parts Divisions. With the addition of the new Power Equipment Division facility, Honda now employs nearly 300 associates in the city. Honda Power Equipment Division products focus on quality, high efficiency, durability du·ra·ble adj. 1. Capable of withstanding wear and tear or decay: a durable fabric. 2. , reliability and environmental responsibility. All Honda Power Equipment products exclusively use 4-stroke engine technology, which is cleaner, quieter and more fuel efficient than traditional 2-stroke engine technology. In addition, today's Honda marine outboard Not built in. Outboard devices are external to the main unit. Contrast with inboard. See offboard. engines meet Environmental Protection Agency Environmental Protection Agency (EPA), independent agency of the U.S. government, with headquarters in Washington, D.C. It was established in 1970 to reduce and control air and water pollution, noise pollution, and radiation and to ensure the safe handling and emissions standards for the year 2006. Honda Power Equipment Division, which has been operating in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. for 23 years, sold 1,047,124 power products in the United States in 1998, a 42 percent increase over 1997 sales. Honda's new Power Equipment Division facility is located in the Windward wind·ward adj. 1. Of or moving toward the quarter from which the wind blows. 2. Of or on the side exposed to the wind or to prevailing winds. adv. In a direction from which the wind blows; against the wind. Business Park at 4900 Marconi Dr., Alpharetta, Ga. -0- AMERICAN HONDA MOTOR CO. INC. POWER EQUIPMENT DIVISION Background: Established in 1975, the Power Equipment Division of American Honda Motor Co. Inc., markets some of the highest quality and cleanest power equipment in the world, including outboard marine motors, lawn mowers, general- purpose engines, generators, tractors, snow blowers and other products. All Honda Power Equipment products use 4-stroke engine technology, which is cleaner, quieter and more fuel efficient than traditional 2-stroke engine technology. In addition, all of today's Honda marine outboard engines meet Environmental Protection Agency emissions standards for the year 2006. U.S. Operations: The Power Equipment Division of American Honda Motor Co. Inc. handles sales, marketing and administrative operations through its U.S. headquarters in Alpharetta, Ga. The division sold 1,047,124 units in 1998, a record in the division's 23-year history in the United States. Associates: 100 Headquarters Location: 12.6 acres Windward Business Park 4900 Marconi Dr. Alpharetta, Ga. Facility Investment: $6 million General Contractor A general contractor is an organization or individual that contracts with another organization or individual (the owner) for the construction of a building, road or any other execution of work or facility. : Sunbelt International Atlanta Architect/Engineer: Barge, Waggoner, Sumner & Cannon Inc. Knoxville, Tenn. Building Specifications: -- 60,000-sq.-ft. building -- 43,800-sq.-ft. office space -- 16,200-sq.-ft. product-evaluation/ laboratory-testing space -- 28-ft.-high, single-story, precast pre·cast adj. Relating to or being a structural member, especially of concrete, that has been cast into form before being transported to its site of installation. structure |
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