American Home Products, maker of Advil(R), files stipulation in lawsuit against Procter & Gamble and Syntex Laboratories.MADISON, N.J.--(BUSINESS WIRE)--Jan. 4, 1995--American Home Products, the parent of Whitehall-Robins Healthcare, which manufactures and markets Advil(R), announced today it has voluntarily dismissed without prejudice Without any loss or waiver of rights or privileges. When a lawsuit is dismissed, the court may enter a judgment against the plaintiff with or without prejudice. When a lawsuit is dismissed without prejudice the lawsuit filed against The Procter & Gamble Company and Syntex Corporation to halt false and misleading advertising and promotional claims made on behalf of Aleve(R). American Home For the American mortgage lender, see . The American Home is a center of intercultural exchange located in Vladimir, Russia. The home is designed to model a typical American suburban home and its main focus is the ESL school that provides lessons for Russian students. Products has yet to decide if it will re-file the suit at a later date. Whitehall-Robins Healthcare remains confident in its belief that Aleve(R) advertising and promotional materials, which imply that Aleve(R) is longer lasting or more efficacious than Advil(R), are false and misleading. In fact, even the court termed the scientific evidence offered by Aleve(R) as "underwhelming un·der·whelm tr.v. un·der·whelmed, un·der·whelm·ing, un·der·whelms To fail to excite, stimulate, or impress: ," and said that Procter/Syntex had failed to provide "clear proof to buttress any possible claims of superior duration and/or efficacy" for Aleve(R) over Advil(R). This action follows the December 27th decision by the United States District Court for the District of New Jersey The United States District Court for the District of New Jersey is the Federal district court whose jurisdiction is the state of New Jersey. It was established in 1789. New Jersey is the largest state by population to only have one District Court. The Honorable Garrett E. refusing to grant a preliminary injunction A temporary order made by a court at the request of one party that prevents the other party from pursuing a particular course of conduct until the conclusion of a trial on the merits. A preliminary injunction is regarded as extraordinary relief. against the marketing and promotional claims being made on behalf of Aleve(R). "We disagree with Verb 1. disagree with - not be very easily digestible; "Spicy food disagrees with some people" hurt - give trouble or pain to; "This exercise will hurt your back" the finding of the court, firmly believe in the validity of our case, and will determine the most appropriate course of action," said Terrence Stecz, president of Whitehall-Robins Healthcare. "Whitehall-Robins Healthcare is dedicated to ensuring that consumers have accurate information to choose the nonprescription non·pre·scrip·tion adj. Sold legally without a physician's prescription; over-the-counter. pain reliever that best meets their symptoms and personal needs," Stecz added. The company stands behind the proven record of success of Advil(R) and is committed to protecting the integrity of its brands against misleading promotional claims. Whitehall-Robins Healthcare is proud of the Advil(R) decade-long heritage of consumer trust. During this period, some 38 billion Advil(R) tablets have been sold, providing pain relief for tens of millions of Americans. The brand has been recommended by doctors more than 100 million times. CONTACT: Whitehall-Robins Karen Brown, 201/660-6805 |
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