American Home Bank implements Turning Point technology.

The Turning Point Inc., Sedona, Arizona, provider of intelligent marketing solutions for the mortgage industry, has announced that American Home Bank, Mountville, Pennsylvania, a mortgage banker with retail, wholesale and builder joint-venture channels, is in the final phase of implementing The Turning Point's MACH3 "business opportunity engine." The technology integrates all aspects of the sales and marketing process in a unified, rules-based application, according to The Turning Point.

American Home Bank set out to find a comprehensive marketing platform that would go beyond a conventional customer-relationship management (CRM) platform. "In today's constantly changing lending environment, we were looking for a solution that would maintain corporate compliance of marketing activity for our growing origination channels," said A.R. Smith, president of American Home Bank. "Now we have a powerful business opportunity engine that delivers enterprise-wide control while providing our loan officers with dynamic solutions and campaigns to seize market opportunities."

Smith added, "MACH3 enables us to turn static data into active intelligence as fast as business happens, significantly improving our speed to market. With MACH3, our loan officers and marketing executives can implement targeted marketing campaigns in real-time with the click of a mouse, growing each of our distinct business channels."