American Greetings Tracks Valentine's Day Success With Omniture; SiteCatalyst Monitors Traffic and Revenue Against Goals; Easily Handles Valentine's Day Spikes.OREM, Utah Orem is an incorporated town in the north-central part of the state of Utah in Utah County. It is adjacent to Provo, Lindon, and Vineyard and is about 45 miles south of Salt Lake City. As of the 2000 census, the city had a total population of 84,324. -- Omniture, the largest provider of on-demand web analytics, today announced that AG Interactive, the new media subsidiary of American Greetings American Greetings Corporation, Inc. NYSE: AM is the world's largest publicly-traded greeting card company. It is based in Cleveland, Ohio and sells paper greeting cards, electronic greeting cards, party products (such as wrapping papers and decorations), and electronic Corporation (NYSE NYSE See: New York Stock Exchange :AM), upgraded to SiteCatalyst(TM) in late January. Chosen as a replacement for a competitive solution, SiteCatalyst gives American Greeting (AG) a deeper understanding of customer segment behavior across the numerous sites that make up the online presence of the company. AG is using Omniture to measure and improve conversion rates by customer segment, search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden , effectiveness of traffic growth initiatives, marketing programs, branding and content changes, and to conduct A/B testing A/B testing is a method of advertising testing by which a baseline control sample is compared to a variety of single-variable test samples. A classic direct mail tactic, this method has been recently adopted within the interactive space to test tactics such as banner ads, emails on the sites. Specifically for this past Valentine's Day Valentine's Day: see Saint Valentine's Day. Valentine's Day Lovers' holiday celebrated on February 14, the feast day of St. Valentine, one of two 3rd-century Roman martyrs of the same name. St. , AG used Omniture to monitor site activity, revenue and greeting card sends in real time while traffic spiked dramatically. "Clearly, Valentine's Day is big business in the greeting card industry," said Sally Babcock, General Manager, at AG Interactive. "We had already put programs in place to take advantage of that -- such as order path improvements on the site and search engine optimization initiatives -- and we needed an enterprise-grade analytics solution to measure and maximize site performance leading up to and throughout the day. SiteCatalyst really blew us away with its functionality, ease of use and performance." Headquartered in Cleveland, Ohio "Cleveland" redirects here. For the Cleveland metropolitan area, see . For other uses, see Cleveland (disambiguation). Cleveland is a city in the U.S. state of Ohio and the county seat of Cuyahoga County, the most populous county in the state. , AG Interactive operates the network of sites including AmericanGreetings.com, BlueMountain.com, BlueMountainCards.co.uk, Egreetings.com, and MIDIRingTones.com. Together, AG Interactive sites offer over 20,000 high-quality greetings and related social expression content, and comprise the number one online greeting card destination, with more than two million paying subscribers and millions of unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. per month. AG Interactive also includes business units: AGmobile (the wireless division) and AG Ventures (the international and new product division). The company is continuing to expand its use of SiteCatalyst to deliver vital web analytics data to employees across marketing, brand and product management, content management, partner management, traffic management and technology. Omniture's capacity for handling custom events played a key role in AG's selection process. AG sites have many success events that are not related directly to e-commerce and purchases (such as greeting card sends), and Omniture's ability to deliver full interaction and customer loyalty reporting of those events is critical. "SiteCatalyst combines a breadth of functionality and ease of use that makes web analytics data vital and actionable for an incredibly wide array of businesses," said Josh James, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and co-founder of Omniture. "AG Interactive is a great example where we offer the ability to measure and improve the performance of the online business overall, regardless of the metrics being tracked or the volume and spikes in traffic." About American Greetings AG Interactive is part of American Greetings Corporation (NYSE:AM), one of the world's leading manufacturer's of printed greetings cards. American Greetings is headquartered in Cleveland, Ohio, and has been in the greeting card industry for more than 95 years. American Greetings companies also include Carlton Cards Carlton Cards Limited is the Canadian branch of American Greetings. Their lines of cards include Carlton, Gibson and Tender Thoughts. They also distribute the American Greetings line of cards in Canada. This is not to be confused with Carlton Cards Retail, Inc.. (R), Learning Horizons(R), Balloon Zone(R) and DesignWare(R). Visit http://corporate.americangreetings.com. About Omniture Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation web analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). . Omniture is the largest on-demand web analytics provider by revenue, and Omniture's SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a comprehensive view of activity on a company's website that includes historical (data warehouse) and real-time analysis and reporting. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , Wal-Mart, Gannett, Microsoft, Oracle, Overstock.com, GM and Hewlett-Packard. www.omniture.com. |
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