American Greetings Teams With be Free to Expand Reach of Electronic Greeting Cards Through Affiliate Network.MARLBOROUGH, Mass.--(BUSINESS WIRE)--Jan. 21, 1999-- Affiliate Sites Will Earn Up to 40 Percent Commission On Referral Sales Be Free, Inc., a leading provider of on-line affiliate network An affiliate network acts as an intermediary between publishers (affiliates) and (merchant) affiliate programs. It allows publishers to find affiliate programs, which are suitable for their website and it helps websites offering affiliate programs reach its target audience. technology and services, today announced an agreement with American Greetings Corporation (NYSE NYSE See: New York Stock Exchange :AM) to build and manage the American Greetings branded affiliate network program. Through the Be Free program, American Greetings will offer its products in context to a network of affiliate sites. American Greetings will offer its affiliates a commission of up to 40 percent on initial product and subscription sales purchased through the affiliates' sites. "The Be Free affiliate network will increase our visibility on the web, and make it easy for consumers to find our site and send customized cards. At the same time, our affiliates can earn significant commissions," notes Josef Mandelbaum, vice president of interactive marketing for American Greetings. Through the Be Free affiliate network, American Greetings will establish "virtual storefronts" on an unlimited number of web sites across the Internet. Greeting cards and gifts are not limited to any particular market, thus American Greetings is a logical complement to any web site. Be Free provides American Greetings with data and analysis on their affiliate performance and up-to-the minute sales reporting for each affiliate site. "The generous commission that American Greetings is offering will enable their affiliates to earn substantial dividends simply by placing a contextual link from their site to the American Greetings site," said Gordon Hoffstein, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Be Free, Inc. "The American Greetings affiliate program will reinforce the financial opportunities small-business and personal web sites can achieve through branded affiliate relationships." About American Greetings' Electronic Marketing Division Established in 1992, the American Greetings' Electronic Marketing Division is, today, the Internet and electronic content company of American Greetings. It is a pre-eminent supplier of branded content to the digital market, providing tens of thousands of quality electronic designs annually, which are made available to consumers through multiple electronic distribution avenues. These avenues include the American Greetings branded consumer software program with The Learning Company, the award-winning Americangreetings.com web site, an exclusive marketing partnership with America Online (keyword: American Greetings), as well as key relationships with other Internet service providers Internet service provider (ISP) Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password. . About Be Free Be Free, Inc. is the leading provider of on-line affiliate network technology and services. Be Free's branded affiliate networks help on-line retailers drive revenue by selling products in context on affiliate web sites. With more than 76,000 affiliates in their networks, Be Free's clients include the Internet's leading merchants such as barnesandnoble.com (NYSE:BKS BKS Barracks BKS Best Kept Secret (gaming) BKS Bildung, Kultur Und Sport (German) BKS Brookside (city) BKS Bergen Kirurgiske Sykehus (Bergen, Norway) ), Travelocity (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :TSG TSG The Smoking Gun (web site) TSG Technology Services Group (UK) TSG Technical Specification Group TSG Timing Signal Generator TSG Technical Support Group TSG Tumor Suppressor Gene TSG ThermoSalinoGraph ), Electronic Newsstand, Reel.com (NASDAQ:HLYW) and Network Solutions (NASDAQ:NSOL). The company's product offering includes the BFAST BFAST Be Free Affiliate Service Technology (Be Free Inc.) (tm) affiliate network technology and the BFIT BFIT Benjamin Franklin Institute of Technology (Boston, Massachusetts) BFIT Before Federal Income Tax BFIT Battle Force Inport Training BFIT Battle Force Interoperability Testing BFIT Battle Force Inport Trainer (tm) targeted advertising delivery. Be Free's investors include Charles River Ventures and Matrix Partners, whose previous investments include Parametric, Sybase, Atria Atria The heart has four chambers. The right and left atria are at the top of the heart and receive returning blood from the veins. The right and left ventricles are at the bottom of the heart and act as the body's main pumps. , Cascade, and Ciena, among others. Founded in 1996, Be Free's corporate headquarters is in Marlborough, Mass., and its research & development and operations are located in Pittsburgh, Penn. For more information, visit Be Free's web site at http://www.befree.com. All companies and product names are trademarks of their respective owners |
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